4 months ago
VP, Marketing & Growth
Goodway Group
USA (Remote)Full time
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All marketing roles in the US
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VP, Marketing & Growth
USA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
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Job Summary
Drive Goodway Group’s market voice and revenue impact by owning positioning, messaging, and a scalable marketing engine with sales enablement and demand generation.
- Own positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
- Proven success in positioning, commercial storytelling, and building growth programs.
- Lead a scalable marketing engine with sales enablement, case studies, testimonials, and market-facing content.
Job Description
Responsibilities
- Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
- Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content.
- Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence.
- Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets.
- Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency.
- Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.
Requirements
- Significant senior marketing leadership experience in a B2B, agency, consulting, media, retail media, commerce, martech, or complex services business.
- Proven success in positioning, commercial storytelling, demand generation, and building marketing programs that support growth and revenue outcomes.
- Strong experience creating sales enablement and market-facing materials that are actually used by commercial teams.
- Deep understanding of how agency or services businesses operate, including the realities of people-led delivery models, utilization, and commercial support.
- Experience leading lean teams and using a mix of internal resources, agencies, freelancers, AI tools, and ideally offshore or distributed delivery models to scale output effectively.
- Strong executive presence, stakeholder management skills, and the ability to operate strategically while also being hands-on, pragmatic, and execution oriented.
Goodway Group
4.2 Glassdoor
Unlocking growth for the world’s most progressive brands. ♾️ Attention job seekers: We do not work with outside vendors for hiring, so stay mindful of any "recruiter" contacting you via LinkedIn or other messaging apps for personal information. All of our open positions are available on our website.
Founded in 1929
New York, New York, US
454 employees (116 in marketing)
87% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
35.5K
Traffic Source Mix
Search
36.6%
Direct
47.4%
Referral
8.4%
Social
6.3%
Paid
1.1%
Headcount Trend
Current headcount: ~445
Marketing Team
Marketing Team Size
106 (24% of company)
Median Career Experience
10.5 years
Median Tenure
5.5 years
