SalaryGuide
AboutPricingBlogFor Employers

Marketing jobs

6 marketing jobs

Mindbody logo
11 days ago

Lead Product Marketing Manager

Mindbody

USA (On-site)Full time$131K/yr – $175K/yr
Mindbody logo
5 weeks ago

Lead Product Marketing Manager

Mindbody

New York City, NY (Remote)Full time$131K/yr – $175K/yr
Mindbody logo
6 weeks ago

Senior Copywriter

Mindbody

USA (On-site)Full time$75K/yr – $100K/yr
Mindbody logo
7 weeks ago

VP of Marketing (B2B)

Mindbody

Austin, TX (Remote)$222K/yr – $295K/yr
Mindbody logo
3 months ago

Senior Creative Project Manager

Mindbody

USA (On-site)Full time$86K/yr – $115K/yr
Mindbody logo
3 months ago

Senior Marketing Project Manager

Mindbody

USA (On-site)Full time$86K/yr – $115K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

6 jobs
Mindbody logo

Lead Product Marketing Manager

Mindbody

USA (On-site)

$131K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
11 days ago
Mindbody logo

Lead Product Marketing Manager

Mindbody

New York City, NY (Remote)

$131K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
5 weeks ago
Mindbody logo

Senior Copywriter

Mindbody

USA (On-site)

$75K/yr - $100K/yrIn-houseFull-timeSenior level6+ years exp.
6 weeks ago
Mindbody logo

VP of Marketing (B2B)

Mindbody

Austin, TX (Remote)

$222K/yr - $295K/yrIn-houseSenior level15+ years exp.
7 weeks ago
Mindbody logo

Senior Creative Project Manager

Mindbody

USA (On-site)

$86K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.
3 months ago
Mindbody logo

Senior Marketing Project Manager

Mindbody

USA (On-site)

$86K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.
3 months ago
Mindbody logo
Mindbody

Lead Product Marketing Manager

USA (On-site)

$131K/yr – $175K/yrSenior Level8+ years expFull time

Posted 11 days ago

  • Job
  • Company
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links

Job Summary

Own end-to-end go-to-market launches, turning complex product capabilities into clear customer value while enabling Sales and Customer Success with compelling content, training, and aligned cross-functional programs.

  • Lead cross-functional launch programs and stakeholder alignment.
  • Develop scalable narratives and enablement content for diverse customer segments.

Job Description

Responsibilities

  • Lead go-to-market strategy and execution for strategic product launches, owning positioning, messaging, content, and rollout plans from end to end.
  • Translate complex product capabilities into compelling narratives that clearly communicate customer value.
  • Develop scalable, engaging content for business owners, operators, and decision-makers across customer segments.
  • Own customer-facing product communications across channels such as in-product messaging, email, release notes, landing pages, and other launch materials.
  • Equip Sales and Customer Success teams with effective narratives, enablement assets, and training that build trust and support growth.
  • Use qualitative and quantitative research to understand customer needs, validate messaging, inform decisions, and identify new opportunities.
  • Analyze performance data, test hypotheses, and iterate on messaging and go-to-market programs based on what works.
  • Partner across Product, Sales, Customer Success, Enablement, Pricing, and other teams to align stakeholders around launch objectives, execution plans, and measurable outcomes.
  • Drive complex, cross-functional initiatives forward, balancing multiple priorities, dependencies, and stakeholders.
  • Champion the customer perspective, ensuring their needs and experiences are reflected in product positioning and go-to-market decisions.

Requirements

  • 8+ years of product marketing experience in SaaS or B2B technology, including significant experience leading launches from strategy through execution.
  • A strong body of work demonstrating your ability to turn complex concepts into clear, compelling content—such as presentations, videos, landing pages, campaigns, or thought-leadership content.
  • Exceptional written and verbal communication skills, with the ability to craft impactful customer-facing content and communicate confidently with executive stakeholders.
  • A proven track record of enabling Sales and Customer Success teams with practical, effective content, narratives, and training.
  • Strong cross-functional collaboration skills and the ability to build alignment across technical and non-technical teams.
  • An analytical mindset, including the ability to interpret data, test hypotheses, and apply insights to strategy, messaging, and execution.
  • Strong project management skills, with the ability to keep multiple workstreams on track without losing sight of the broader strategy or creative story.
  • Comfort navigating ambiguity, changing priorities, and complex organizational dynamics with agility and optimism.
  • Deep empathy for customers and a passion for creating products and experiences that make a meaningful difference.

Preferred

  • Experience marketing payments or fintech products.
  • Experience partnering with international teams and supporting launches across multiple regions.
Mindbody logo

Mindbody

3.5 Glassdoor

Powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

Founded in 2001
San Luis Obispo, California, USA
1.5K employees (25 in marketing)
www.mindbodyonline.com
62% recommend to a friend
58% CEO approval

Salaries

Posted range

$131K/yr – $175K/yr

Taken straight from the job posting.

See all Mindbody salaries

Marketing Team

Marketing Team Size
25 (2% of company)
Median Career Experience
18 years
Median Tenure
13.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$614.5M
Last Raise
$500M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $500M
  • Jan 2016
    Post IPO Equity
  • Apr 2015
    Series Unknown • $869.8K

Traffic Signals

Monthly Visitors
14.9M
Monthly Google Ads Budget
$70.1K
Traffic Source Mix
Search
19.4%
Direct
62.5%
Referral
16.8%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Recent News

Mindbody and Attentive taking AI marketing to wellness businesses
Dec 11, 2025 • endurance.biz
Mindbody Unveils AI-Driven Marketing for Customized Engagement
Dec 11, 2025 • RS Web Solutions
Mindbody Adds New AI Marketing Tools, Including Personalized Outreach
Dec 10, 2025 • Athletech News
Mindbody and Attentive Commercial Partnership Brings Enterprise-Grade AI Marketing to the Wellness Industry
Dec 10, 2025 • PR Newswire
Holistic Wellness Market Hits New High | Major Giants Gaia, Mindbody, Well+Good, Alive Wellness, Chopra Center
Nov 25, 2025 • openPR.com
Mindbody Taps Disco to Power Personalized Discovery Ahead of Holiday Wellness Spending Surge
Sep 30, 2025 • PR Newswire
EXEC: Mindbody Survey Finds Fitness Industry Professionals Upbeat About 2025
Sep 26, 2025 • SGB Media
Fitness & Wellness Industry Is Overwhelmingly Optimistic About Performance, Mindbody's 2025 State of the Industry Report Finds
Sep 24, 2025 • PR Newswire
Mindbody Powers CorePlus Expansion into the United States
Sep 9, 2025 • PR Newswire
Australia’s CorePlus Taps Mindbody for US Expansion
Sep 9, 2025 • Athletech News
LifeVantage reports 200% GLP-1 increase in MindBody system trials
Jul 22, 2025 • Investing.com
LifeVantage Corporation Reports Over 200% Increase in GLP-1 from Latest MindBody GLP-1 System Clinical Study
Jul 22, 2025 • Quiver Quantitative
Delaware Supreme Court reverses acquirer’s aiding and abetting liability, setting high bar, following precedent set by its recent decision in Mindbody
Jul 8, 2025 • Herbert Smith Freehills Kramer
Mindbody + ClassPass Announce New Parent Brand
Jul 8, 2025 • American Spa
Boulevard vs Mindbody: The Best Software for Your Business in 2025
Jul 1, 2025 • Goodcall
Mindbody and ClassPass unite under new parent brand Playlist to redefine wellness experiences
Jun 25, 2025 • Creative Boom
Mindbody, Classpass and Booker reveal a new parent brand, Playlist, as a potential sale beckons
Jun 4, 2025 • spabusiness.com
Mindbody, ClassPass Unveil ‘Playlist’ as New Parent Brand
Jun 4, 2025 • Athletech News
Could AI Save Small Businesses? Mindbody Makes a Case to Wellness Brands
Jun 2, 2025 • Newsweek
Studio Pilates Goes Global — and Mindbody Makes It Seamless
May 28, 2025 • Athletech News
Mindbody’s Analytics 2.0: A Game-Changer for Competitive Benchmarking in Fitness
May 22, 2025 • Athletech News
Mindbody vs Fresha 2025: Features, Pricing & Best Fit
May 22, 2025 • Goodcall
Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support
Apr 8, 2025 • Athletech News
Mindbody connects with Rokt as it looks to deliver highly relevant ad experience to its members
Mar 19, 2025 • Retail Technology Innovation Hub
Mindbody Partners with Rokt to Deliver Highly Relevant Online Ad Experiences to Its Fitness and Wellness Members
Mar 18, 2025 • PR Newswire
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Mar 18, 2025 • Athletech News
LifeVantage Corporation Expands MindBody GLP-1 System™ to International Markets Following Significant Revenue Growth
Mar 17, 2025 • Nasdaq
Mindbody Alternatives For Spas and Salons
Feb 28, 2025 • What's Trending
How Mindbody improved query latency and optimized costs using Amazon Aurora PostgreSQL Optimized Reads
Feb 21, 2025 • Amazon Web Services
Blue Ash-based Clubessential Holdings acquires Mindbody competitor in first M&A deal of 2025
Feb 3, 2025 • The Business Journals
Mindbody Invests in Unique AI Features to Help Wellness Businesses Thrive
Jan 21, 2025 • Athletech News
Former Mindbody CEO loses appeal, multiplies his judgement
Jan 7, 2025 • Cal Coast News
Mindbody Gives Growing Brands Unwavering Support With Messenger AI
Dec 28, 2024 • Athletech News
Vista Wins Novel Ruling in $1.9 Billion Mindbody Buyout Case (1)
Dec 2, 2024 • Bloomberg Law News
Mind Body Optimization Acquires Mind Body Wellness, Expanding Integrative Mental Health Services in Texas and Tennessee
May 6, 2024 • PR Newswire
Mindbody Announces Strategic Partnership with DivaDance to Elevate Dance Fitness Experience
Apr 2, 2024 • PR Newswire
Multiscreen workflow facilitation via real-time database
Nov 20, 2023 • Google Patent
Goal oriented intelligent scheduling system
Aug 30, 2023 • Google Patent
Goal oriented intelligent scheduling system
Aug 30, 2023 • Google Patent
Fritz Lanman appointed CEO at Mindbody
Aug 2, 2022 • fittechglobal.com
Back to Business: Mindbody's Bold Conference
May 24, 2022 • https://www.exerciseprofessionals.net/
What people consider 'wellness' is changing, MindBody CEO explains
May 15, 2022 • Yahoo Finance
Mindbody Names Chief People Officer
Apr 14, 2022 • socaltech
Compass Appoints Josh McCarter, CEO of Mindbody, to Board of Directors
Apr 11, 2022 • PR Newswire
Wellness Tech Platform Mindbody Eyes Return to Public Markets
Apr 11, 2022 • PYMNTS.com
Mindbody Signs International Franchise Brand
Mar 2, 2022 • SocalTech
Mindbody partners with WisePOS to enhance payment solutions
Feb 16, 2022 • Fintech Finance
Venable Advises ClassPass on Merger with Mindbody
Nov 2, 2021 • PR Newswire
Behind the deal: How a Scottsdale connection proved key for Mindbody’s acquisition of ClassPass
Oct 26, 2021 • Business Journals

Links

www.mindbodyonline.comLinkedInCrunchbase