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Marketing jobs

1 marketing jobs

5 days ago

VP of Marketing

The Emily Program

Minneapolis, MN (Remote)

Marketing jobs in the US

The Emily Program

VP of Marketing

Minneapolis, MN (Remote)

Salary Not AvailableSenior Level8+ years exp

Posted 5 days ago

Job Summary

Own and lead enterprise marketing strategy and execution across brand, digital channels, communications, and partnerships to drive growth, patient experience, and referral development.

Develop data-informed dashboards and ROI measures to guide investment decisions.
Partner with executives to align strategy with service lines, access, and market growth.

Job Description

Responsibilities

Develop and lead an enterprise-wide marketing strategy aligned with the organization's mission, growth priorities, clinical services, and financial objectives.
Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures.
Strengthen and protect the organization's brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences.
Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion.
Build a disciplined, data-informed marketing function by establishing dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures that guide investment decisions and continuous improvement.
Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing strategies with access, patient experience, referral growth, and service-line priorities.
Develop a deep understanding of patient, family, referral-source, payer, and partner needs, as well as market segments, consumer behaviors, competitive dynamics, and emerging industry trends.
Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution.
Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging to ensure timely, consistent, and credible communication.
Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders.

Requirements

A bachelor's degree in marketing, business administration, communications, or a related field is required; a master's degree is preferred.
Eight or more years of progressively responsible marketing leadership experience, including significant experience leading at the director level or above within a large, complex healthcare organization, regional health system, or similarly regulated environment.
Demonstrated success developing and executing enterprise marketing strategies that strengthen brand position, support growth, and produce measurable business results.
Broad expertise in brand management, consumer and referral marketing, digital strategy, content, communications and public relations, market research, customer experience, and vendor management.
Experience using analytics, KPIs, market intelligence, and return-on-investment measures to prioritize resources and evaluate marketing effectiveness.
Proven ability to lead organizational changes, influence executive stakeholders, and align cross-functional teams around shared growth priorities.
Experience managing budgets, external agencies, technology platforms, and complex portfolios of concurrent initiatives.
Healthcare marketing experience is required; experience in behavioral health, mental health, or eating disorder services is strongly preferred.
Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.
Enterprise-level business acumen, strategic and analytical thinking, collaborative executive presence, strong people leadership, excellent communication, sound judgment, and commitment to ethical, patient-centered communication.

Preferred

Master's degree is preferred.
Experience in behavioral health, mental health, or eating disorder services is strongly preferred.
Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.

Benefits

HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
Dental insurance (Delta Dental)
Vision insurance (EyeMed)
Short-term and long-term disability insurance
Company-paid life insurance
401(k) plan available two months after start date
Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
Paid time off is a crucial part of maintaining work and life balance. Our generous PTO plan accrues annually and begins with your first whole pay period. Eligible employees enjoy seven paid holidays and one floating holiday in addition to their regular PTO.

The Emily Program

Millions struggle secretly with food and body image. Recovery is possible.The Emily Program provides personalized eating disorder treatment for teens, young adults, and adults of all genders. We offer comprehensive psychological, nutritional, medical, and psychiatric care at multiple locations across Georgia, Minnesota, North Carolina, Ohio, Washington, and Pennsylvania.We have everything an individual and family may need — with care that’s warm, welcoming, and works for you. Treatment options range from periodic outpatient appointments to residential care at our 24/7 residential facilities.Visit emilyprogram.com or call 1-888-364-5977.

Founded in 1993

St Paul, Minnesota, USA

825 employees (15 in marketing)

emilyprogram.com

Marketing Team

Marketing Team Size

5 (1% of company)

Median Tenure

5 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

107.3K

Monthly Google Ads Budget

$31.4K

Traffic Source Mix

58.4%

Direct

34.3%

Referral

5.5%

Social

1.1%

Paid

0.6%

Headcount Trend

Current headcount: ~826

News about The Emily Program

The Emily Program Launches First Nasogastric Tube Treatment Program For Eating Disorders in Columbus

Sep 3, 2025 • Business Wire

Specialized Nutrition Market Size Worth USD 206.79 Billion by 2034 | Driven by Elderly, Sports, and Medical Innovations

Jul 8, 2025 • GlobeNewswire News Room

These are the ‘self-bullying’ phrases leading the toxic world of #SkinnyTok — and why they’re so dangerous

May 5, 2025 • New York Post

Links

emilyprogram.com

X (Twitter)

Crunchbase

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Responsibilities

Develop and lead an enterprise-wide marketing strategy aligned with the organization's mission, growth priorities, clinical services, and financial objectives.
Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures.
Strengthen and protect the organization's brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences.
Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion.
Build a disciplined, data-informed marketing function by establishing dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures that guide investment decisions and continuous improvement.
Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing strategies with access, patient experience, referral growth, and service-line priorities.
Develop a deep understanding of patient, family, referral-source, payer, and partner needs, as well as market segments, consumer behaviors, competitive dynamics, and emerging industry trends.
Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution.
Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging to ensure timely, consistent, and credible communication.
Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders.

Requirements

A bachelor's degree in marketing, business administration, communications, or a related field is required; a master's degree is preferred.
Eight or more years of progressively responsible marketing leadership experience, including significant experience leading at the director level or above within a large, complex healthcare organization, regional health system, or similarly regulated environment.
Demonstrated success developing and executing enterprise marketing strategies that strengthen brand position, support growth, and produce measurable business results.
Broad expertise in brand management, consumer and referral marketing, digital strategy, content, communications and public relations, market research, customer experience, and vendor management.
Experience using analytics, KPIs, market intelligence, and return-on-investment measures to prioritize resources and evaluate marketing effectiveness.
Proven ability to lead organizational changes, influence executive stakeholders, and align cross-functional teams around shared growth priorities.
Experience managing budgets, external agencies, technology platforms, and complex portfolios of concurrent initiatives.
Healthcare marketing experience is required; experience in behavioral health, mental health, or eating disorder services is strongly preferred.
Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.
Enterprise-level business acumen, strategic and analytical thinking, collaborative executive presence, strong people leadership, excellent communication, sound judgment, and commitment to ethical, patient-centered communication.

Preferred

Master's degree is preferred.
Experience in behavioral health, mental health, or eating disorder services is strongly preferred.
Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.

Benefits

HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
Dental insurance (Delta Dental)
Vision insurance (EyeMed)
Short-term and long-term disability insurance
Company-paid life insurance
401(k) plan available two months after start date
Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
Paid time off is a crucial part of maintaining work and life balance. Our generous PTO plan accrues annually and begins with your first whole pay period. Eligible employees enjoy seven paid holidays and one floating holiday in addition to their regular PTO.