Own a strategically focused marketing and communications function that blends brand stewardship with hands-on, multi-channel campaigns to drive awareness, engagement, referrals, and culture across internal and external audiences.

Lead cross-functional campaigns across email, digital, and partner communications to support growth and engagement.
Align leadership messaging and internal communications to maintain brand voice and organizational culture.
Measure and optimize performance with a focus on referrals, engagement, and brand health.

Job Description

Responsibilities

Lead integrated marketing and communications strategy across internal and external audiences.
Act as strategic communications leader and brand steward to strengthen awareness, engagement, referrals, and culture.
Plan and execute multi-channel campaigns including email nurture streams, referral partner communications, digital marketing initiatives, organizational announcements, and internal employee communications.
Oversee marketing workflows and prioritization to ensure projects are completed efficiently and effectively.
Collaborate with leadership to identify communication needs and opportunities while maintaining brand standards across channels.
Coordinate cross-functional marketing projects to meet deadlines and organizational goals and evaluate performance to optimize campaigns.

Requirements

Bachelor’s degree in marketing, communications, public relations, journalism, business, or related field required.
Minimum of seven years of progressive experience in marketing, communications, brand management, or related leadership roles.
Minimum of three years’ experience managing direct reports.
Experience managing integrated marketing campaigns, internal communications, and multi-channel communication strategies required.
Demonstrated project management and ability to lead cross-functional initiatives with competing priorities and deadlines.
Strong understanding of digital marketing platforms including email marketing systems, CRM tools, and marketing analytics.
Exceptional written and verbal communication skills with the ability to tailor messaging for diverse audiences including executives, employees, referral partners, consumers, and community stakeholders.
Proficiency with marketing automation platforms, CRM systems, and project management software.
Ability to analyze campaign performance data and make informed optimization recommendations.
Commitment to maintaining brand consistency and organizational messaging standards.

Preferred

Master’s degree preferred.
Experience developing nurture campaigns, B2B marketing strategies, and audience engagement initiatives.
Experience working within healthcare, behavioral health, nonprofit, or mission-driven organizations preferred.

Benefits

HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield).
Dental insurance (Delta Dental).
Vision insurance (EyeMed).
Short-term and long-term disability insurance.
Company-paid life insurance.
401(k) plan with company match up to 50% of contributions, up to 6% of compensation.
PTO accrual starts on first pay period plus seven paid holidays and a floating holiday.

The Emily Program

Millions struggle secretly with food and body image. Recovery is possible.The Emily Program provides personalized eating disorder treatment for teens, young adults, and adults of all genders. We offer comprehensive psychological, nutritional, medical, and psychiatric care at multiple locations across Georgia, Minnesota, North Carolina, Ohio, Washington, and Pennsylvania.We have everything an individual and family may need — with care that’s warm, welcoming, and works for you. Treatment options range from periodic outpatient appointments to residential care at our 24/7 residential facilities.Visit emilyprogram.com or call 1-888-364-5977.

Founded in 1993

St Paul, Minnesota, USA

825 employees (15 in marketing)

emilyprogram.com

Traffic Signals

Monthly Visitors

107.3K

Monthly Google Ads Budget

$31.4K

Traffic Source Mix

58.4%

Direct

34.3%

Referral

5.5%

Social

1.1%

Paid

0.6%

Headcount Trend

Current headcount: ~826

Marketing Team

Marketing Team Size

5 (1% of company)

Recent News

The Emily Program Launches First Nasogastric Tube Treatment Program For Eating Disorders in Columbus

Sep 3, 2025 • Business Wire

Specialized Nutrition Market Size Worth USD 206.79 Billion by 2034 | Driven by Elderly, Sports, and Medical Innovations

Jul 8, 2025 • GlobeNewswire News Room

These are the ‘self-bullying’ phrases leading the toxic world of #SkinnyTok — and why they’re so dangerous

May 5, 2025 • New York Post

Responsibilities

Lead integrated marketing and communications strategy across internal and external audiences.
Act as strategic communications leader and brand steward to strengthen awareness, engagement, referrals, and culture.
Plan and execute multi-channel campaigns including email nurture streams, referral partner communications, digital marketing initiatives, organizational announcements, and internal employee communications.
Oversee marketing workflows and prioritization to ensure projects are completed efficiently and effectively.
Collaborate with leadership to identify communication needs and opportunities while maintaining brand standards across channels.
Coordinate cross-functional marketing projects to meet deadlines and organizational goals and evaluate performance to optimize campaigns.

Requirements

Bachelor’s degree in marketing, communications, public relations, journalism, business, or related field required.
Minimum of seven years of progressive experience in marketing, communications, brand management, or related leadership roles.
Minimum of three years’ experience managing direct reports.
Experience managing integrated marketing campaigns, internal communications, and multi-channel communication strategies required.
Demonstrated project management and ability to lead cross-functional initiatives with competing priorities and deadlines.
Strong understanding of digital marketing platforms including email marketing systems, CRM tools, and marketing analytics.
Exceptional written and verbal communication skills with the ability to tailor messaging for diverse audiences including executives, employees, referral partners, consumers, and community stakeholders.
Proficiency with marketing automation platforms, CRM systems, and project management software.
Ability to analyze campaign performance data and make informed optimization recommendations.
Commitment to maintaining brand consistency and organizational messaging standards.

Preferred

Master’s degree preferred.
Experience developing nurture campaigns, B2B marketing strategies, and audience engagement initiatives.
Experience working within healthcare, behavioral health, nonprofit, or mission-driven organizations preferred.

Benefits

HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield).
Dental insurance (Delta Dental).
Vision insurance (EyeMed).
Short-term and long-term disability insurance.
Company-paid life insurance.
401(k) plan with company match up to 50% of contributions, up to 6% of compensation.
PTO accrual starts on first pay period plus seven paid holidays and a floating holiday.