6 weeks ago
Marketing Analytics Lead
Marathon Health
Pearl City, HI (Unknown)Full time$90K/yr – $120K/yr
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Marketing Analytics Lead
Pearl City, HI (Unknown)
$90K/yr – $120K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Job Summary
Own and optimize Marathon Health's marketing attribution and funnel analytics to drive activation and sustained engagement.
- Define and maintain attribution models across channels
- Turn results into actionable optimization recommendations
Job Description
Responsibilities
- Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement
- Develop standardized campaign performance dashboards for use by the marketing team for optimization
- Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off
- Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior
- Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations
- Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently
Requirements
- Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience.
- Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones.
- Strong SQL skills and comfort pulling data from multiple systems and sources.
Preferred
- Working knowledge of attribution modeling methodologies and their tradeoffs
- Experience designing and interpreting A/B tests with statistical rigor
- Familiarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus)
- Ability to work cross-functionally with technical teams including data engineering and product
- Intellectually curious about why people behave the way they do, and motivated to find the data that answers that question
- Comfortable building in ambiguity, including defining the right question before answering it
- Strong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholders
- Detail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfect
- Motivated by mission; you want the work to connect to real health outcomes, not just marketing metrics
Marathon Health
3.5 Glassdoor
Built for America’s builders—our nation’s teachers, public servants, and everyday heroes—Marathon Health delivers better care and outcomes through providers who have the time and trust to offer truly personal care.
Founded in 2005
Indianapolis, Indiana, USA
1.6K employees (41 in marketing)
61% recommend to a friend
63% CEO approval
Salaries
Posted range
$90K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
37 (2% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
28K
Traffic Source Mix
Search
58.2%
Direct
34%
Referral
5.5%
Social
0.8%
Paid
1.4%
Headcount Trend
Current headcount: ~1.6K