5 weeks ago
Senior Director, Engagement Marketing
Marathon Health
USA (Remote)Full time$155K/yr – $195K/yr
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Senior Director, Engagement Marketing
USA (Remote)
$155K/yr – $195K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
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Job Summary
Own and scale B2B2C marketing and enablement across client enablement, patient-facing content, and team leadership to drive toolkit adoption and high-priority client engagement.
- Growth and Enablement: Strategy and execution of industry-specific resources and toolkit assets to reduce bespoke requests and boost client uptake.
- Content and Enablement: Train client-facing teams and own patient-facing content across web, blog, social, and video to build awareness of the care model.
Job Description
Responsibilities
- Own the strategy and execution of B2B2C marketing programs, developing industry-specific resources organized by clinical model, service, and population that equip client-facing teams to drive engagement with their own populations, reducing reliance on one-off and custom asset requests over time
- Train and enable client-facing teams to use self-service toolkits and reporting to deliver strong results independently
- Serve as a marketing subject matter expert for select large and high-priority clients, helping them get the most out of available programs and toolkit resources
- Own patient-facing content strategy across web, blog, social, and video, developing content that builds awareness and consideration for Marathon Health's care model
- Partner closely with in-house creative teams to develop high-quality, on-brand assets, providing clear creative direction and maintaining a sharp editorial eye throughout the process
- Build and maintain a test-and-learn program across engagement marketing programs and toolkit assets, incorporating results into regular updates so the work stays current and performance keeps improving
- Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets
- Lead and develop a team of three marketers, providing clear direction, coaching, and prioritization support across all workstreams
Requirements
- Bachelor’s degree in marketing or related field and 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct reports, or equivalent combination of education and experience.
- Proven B2B2C marketing expertise, ideally in healthcare, benefits, or a comparably complex employer-to-consumer context; experience working alongside client success or account management teams is required.
- Career experience that spans both large and small organizations — able to navigate matrixed teams, build systems, and bring people along at scale, while also moving fast, wearing multiple hats, and making smart trade-offs when resources are constrained
Nice to have
- Experience developing enablement programs, toolkits, or sales and client-facing resources, including training and change management to drive adoption
- Content strategy experience across multiple digital channels (web, blog, social, video), with the ability to connect channel-level decisions to overarching engagement goals
- People leadership experience with a coaching-forward approach and a track record of developing marketing talent
- Proficiency with DAM or brand management platforms; experience with Marq or Bynder preferred
- Systems thinker who can design programs that work at scale across industries, clinical models, and populations without losing strategic coherence
- Strong creative instincts and a track record of partnering effectively with in-house or agency creative teams to produce work that performs
- Skilled cross-functional communicator who can translate complex marketing strategy into clear guidance for non-marketing audiences and train distributed teams to use programs and toolkits effectively
- Equally comfortable setting strategy and doing the work — knows when to zoom out and when to get into the details
- Genuinely curious about what works and why, with a bias toward testing, learning, and continuously improving
- Familiarity with AI tools and emerging agentic workflows - candidates who have explored how AI can scale enablement will stand out
Marathon Health
3.5 Glassdoor
Built for America’s builders—our nation’s teachers, public servants, and everyday heroes—Marathon Health delivers better care and outcomes through providers who have the time and trust to offer truly personal care.
Founded in 2005
Indianapolis, Indiana, USA
1.6K employees (41 in marketing)
61% recommend to a friend
63% CEO approval
Traffic Signals
Monthly Visitors
28K
Traffic Source Mix
Search
58.2%
Direct
34%
Referral
5.5%
Social
0.8%
Paid
1.4%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
37 (2% of company)
Marketing Roles Posted (Last 30 Days)
1