2 weeks ago
Director of Field Marketing
Home Genius Exteriors
Cincinnati, OH (On-site)Full time$80K/yr – $120K/yr
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Director of Field Marketing
Cincinnati, OH (On-site)
$80K/yr – $120K/yrDirector/Executive1+ years expFull time
Posted 2 weeks ago
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Job Summary
Own field marketing execution and team leadership for a high-velocity canvassing program, focusing on training, recruiting liaison, data tracking, and territory expansion.
- Lead and train field marketers while shaping marketing strategy and recruiting collaboration with Home Genius Exteriors.
- Own daily to monthly performance data, lead goals, and conversion outcomes to steer territory coverage and team coaching.
- Manage on-the-ground execution, travel as needed, and weekly trainings to accelerate product knowledge and sales techniques.
Job Description
Responsibilities
- Strategize to develop and implement new marketing strategies
- Train new field marketers and conduct new hire training 2x per month
- Home Genius takes care of all recruiting efforts to fill training classes
- Manage scripts and process flows while being able to make on the fly changes to both
- Promote teamwork through consistency, reliability, and group cohesiveness
- Track internal data within the department such as appointments, demos, and sales on a daily, weekly, and monthly basis
- Travel to different territories within the department on an as needed basis
- Obtain goals set forth by the Vice President of the division
- Establish a healthy and competitive work environment for your team of marketing representatives
- Lead weekly team meetings and trainings to teach the latest in product development and sales techniques
Home Genius Exteriors
At Home Genius Exteriors, we’re not just one of the fastest-growing home improvement companies in the country—we’re leading a revolution in the industry. Every project we take on is an opportunity to wow our customers and create lifelong relationships. That’s the Genius Difference: making home improvement not only easier but more rewarding for homeowners.We’re on the hunt for passionate, driven individuals eager to learn, grow, and take pride in their craft. With a culture built on hands-on training, development, and a collaborative spirit, we provide an innovative environment where you’ll thrive both personally and professionally. At Home Genius Exteriors, we’re not just remodeling homes—we’re shaping future leaders.But don’t just take our word for it. We’ve earned top honors as the #1 Best Workplace in ConstructionTM by FORTUNE Magazine and ranked in the top 10 on the Fortune Best WorkplacesTM list. We’ve also been recognized by Inc.’s Best in Business for our impactful contributions through our Home Genius Cares philanthropic initiative, supporting veterans and giving back to our local communities.At Home Genius Exteriors, we’re creating a workplace where employees innovate, excel, and drive our success. Ready to be part of something bigger? Join us and help shape the future.
Founded in 2018
Hyattsville, Maryland, USA
400 employees (137 in marketing)
Traffic Signals
Monthly Visitors
18.3K
Monthly Google Ads Budget
$94.1K
Traffic Source Mix
Search
47.2%
Direct
43.1%
Referral
5.8%
Social
2.3%
Paid
1.6%
Headcount Trend
Current headcount: ~400
Marketing Team
Marketing Team Size
135 (34% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Drew Van Hook
Marketing Director
At the company for 1 year 7 months
Jeff Scully
Regional Marketing Director
At the company for 1 year 10 months
Matt Turley
Director of Field Marketing
At the company for 1 year 10 months
Victoria Ogrizek, MBA
Director of Brand Reputation & Social Media
At the company for 2 years 5 months