3 months ago
Sr. Manager, Marketing Operations
Edmentum
USA (Remote)Full time$130K/yr – $140K/yr
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All marketing roles in the US
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Sr. Manager, Marketing Operations
USA (Remote)
$130K/yr – $140K/yrSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own the marketing operations spine of the business by building a scalable team, owning the tech stack and governance, and turning funnel data into actionable, executive-ready insights.
- Ownership: Build and scale the marketing operations and analytics function to support revenue growth.
- Tech & Governance: Own the stack including Marketo to GA4 and ensure lead lifecycle rules and attribution are standardized.
- Analytics Narrative: Translate data into clear, cross-functional business narratives that influence Marketing, Sales, and Finance leadership.
Job Description
Responsibilities
- Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.
- Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
- Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
- Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
- Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.
- Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.
- Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
- 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.
- Track record of building, coaching, and developing high-performing operations or analytics teams.
- Deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus.
- Highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance.
- Working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks.
- Fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL with complex datasets.
- Strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
- Defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions.
- Excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives.
- Thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution.
- Willing to take on evolving responsibilities based on business needs.
Benefits
- medical, dental, and vision insurance with various plan options
- a 401(k) retirement plan with company matching
- a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December
- resources to promote wellness, ensuring you have the support you need both professionally and personally
Edmentum
3.3 Glassdoor
Edmentum believes that every student deserves the opportunity to thrive - whether they seek to catch up, stay on track, or simply chart their own path. When you pair our comprehensive, research-backed learning acceleration solutions with empowered and supported educators, you can change the direction of students’ lives. To ensure the authenticity of all job postings, Edmentum encourages all applicants to only apply for roles posted on our website at edmentum.com/careers.
Founded in 1989
Minneapolis, Minnesota, USA
1.4K employees (116 in marketing)
51% recommend to a friend
63% CEO approval
Salaries
Posted range
$130K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
75 (6% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$25M
Last Raise
$25M
Debt Financing, 8 years ago
Funding History
- Apr 2018Debt Financing • $25M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$26K
Traffic Source Mix
Search
24.4%
Direct
65.3%
Referral
9.3%
Social
0.7%
Paid
0.2%
Headcount Trend
Current headcount: ~1.4K