Lead external marketing and outreach initiatives for AIHW, driving content creation, social media, event promotion, and partner collaboration to raise awareness and participation.

Own planning and execution of outreach campaigns
Align messaging with branding and conference sponsorships
Collaborate with partners and program staff to grow attendance

Job Description

Responsibilities

The Marketing Coordinator for Outreach and Education is responsible for assisting with the development and implementation of external strategic marketing and communication initiatives that promote the Appalachian Institute for Health and Wellness (AIHW), its programs, educational opportunities, conferences, and community outreach efforts. This position supports the Institute’s mission by increasing awareness, engagement, and participation among healthcare professionals, students, community members, partners, and stakeholders throughout the region.
The Marketing Coordinator will create visual and written content,, manage social media platforms, support event promotion, and collaborate with internal and external partners to strengthen the impact of the outreach App Well.
Marketing and Communications: Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives.
Maintain consistent branding and messaging across all marketing materials and communication channels including social media.
Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials.
Analyze attendance trends and participant feedback to inform future conference marketing strategies.
Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs.
Ensure marketing deliverables are met and aligned with conference sponsorship levels.
Assist with website content management and updates to ensure information remains accurate and current.
Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
Experience managing social media platforms and digital marketing campaigns.
Proficiency in graphic design software and content creation tools.
Strong written, verbal, and interpersonal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong organizational and analytical skills.
License/Certification Required: Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.

Preferred

Two or more years of experience in marketing, communications, public relations.
Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings.
Experience conducting market research and analyzing marketing data.
Knowledge of website content management systems and email marketing platforms.
Experience with photography, videography, and multimedia content development.
Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.

Appalachian State University

Appalachian State University prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all.Our location in the distinctive Appalachian mountain town of Boone, North Carolina, profoundly shapes who we are. As a constituent institution of the University of North Carolina, we fulfill our core academic missions of teaching, scholarship, and service in ways that honor our geography and heritage.

Boone, North Carolina, USA

6.3K employees (359 in marketing)

appstate.edu

Traffic Signals

Monthly Visitors

1.2M

Monthly Google Ads Budget

$283.4K

Traffic Source Mix

41.4%

Direct

54.2%

Referral

3.5%

Social

0.3%

Paid

0.4%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size

237 (4% of company)

Median Tenure

9.7 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$392.3K

Last Raise

$372.3K

Grant, 2 years ago

Funding History

Jul 2024
Grant • $372.3K
Jul 2021
Grant • $20K

Recent News

From Army to App State: Jack Sullivan builds support for fellow student veterans

Nov 3, 2025 • Appalachian Today

11 new Chancellor’s Scholars join App State’s academic community for 2025–26

Oct 31, 2025 • Appalachian Today

App State reopens Wey Hall and debuts new Cathy P. Walling Student Art Gallery

Oct 22, 2025 • Appalachian Today

Responsibilities

The Marketing Coordinator for Outreach and Education is responsible for assisting with the development and implementation of external strategic marketing and communication initiatives that promote the Appalachian Institute for Health and Wellness (AIHW), its programs, educational opportunities, conferences, and community outreach efforts. This position supports the Institute’s mission by increasing awareness, engagement, and participation among healthcare professionals, students, community members, partners, and stakeholders throughout the region.
The Marketing Coordinator will create visual and written content,, manage social media platforms, support event promotion, and collaborate with internal and external partners to strengthen the impact of the outreach App Well.
Marketing and Communications: Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives.
Maintain consistent branding and messaging across all marketing materials and communication channels including social media.
Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials.
Analyze attendance trends and participant feedback to inform future conference marketing strategies.
Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs.
Ensure marketing deliverables are met and aligned with conference sponsorship levels.
Assist with website content management and updates to ensure information remains accurate and current.
Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
Experience managing social media platforms and digital marketing campaigns.
Proficiency in graphic design software and content creation tools.
Strong written, verbal, and interpersonal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong organizational and analytical skills.
License/Certification Required: Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.

Preferred

Two or more years of experience in marketing, communications, public relations.
Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings.
Experience conducting market research and analyzing marketing data.
Knowledge of website content management systems and email marketing platforms.
Experience with photography, videography, and multimedia content development.
Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.