9 days ago
Senior Marketing Manager, ABM
Figure
USA (On-site)Full time$119K/yr – $178K/yr
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Senior Marketing Manager, ABM
USA (On-site)
$119K/yr – $178K/yrSenior LevelFull time
Posted 9 days ago
Job Summary
Own and optimize the cold email engine, ABM targeting, and cross‑channel measurement; lead journey design, data-driven reporting, and collaboration with sales and field marketing to drive meetings, SQLs, and pipeline.
- Define success metrics and build Salesforce reports
- Coordinate with field marketing and channel teams
Job Description
Responsibilities
- Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments. Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys.
- Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated. You will build reports in Salesforce to tell a clear story with data and diagnose CRM sync issues to convey solutions to our tech team.
- Build the targeting and messaging systems that power our ABM efforts for both cold outbounding and current prospects. Taking cold leads to warm leads to keeping the warm leads engaged throughout a longer sales cycle. Working in tandem with sales to discover key points in the sales prospecting cycle to pull accounts faster to onboarding. You will supply our highly capable channel teams with the exact data and messaging they need to execute direct mail, gifting, and LinkedIn campaigns effectively.
- While you won’t be writing all the content yourself, you will act as the final filter. You should have an opinion on whether messaging will resonate and be able to give direction if the output misses the mark. You will also build streamlined systems for deploying this content to the sales team.
- Partner closely with our Field Marketing Manager to identify the highest-impact events to reach our target accounts, supplying them with the targeted ABM data and tactics (pre- and post-event) to maximize our physical presence.
Requirements
- Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines.
- You don’t just "set it and forget it." You love building automated workflows, you are constantly running A/B tests on messaging and targeting, and you use data to relentlessly optimize your approach.
- Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach).
- You are comfortable working inside HubSpot and Salesforce. You don’t need to be a backend developer, but you know how the systems talk to each other, how to diagnose sync issues, and how to pull a reliable pipeline report.
- Adhere to all company security policies and data handling procedures.
- Complete mandatory security awareness training within required timeframes.
- Promptly report any suspected security incidents or suspicious activity to the Security team.
Preferred
- Experience in fintech or banking is a massive plus.
Benefits
- Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
Figure
3.4 Glassdoor
Figure is transforming capital markets through blockchain. Figure Lending LLC, is the largest non-bank provider of home equity lines of credit; our software has been used to originate more than $20B for 217k+ homeowners. Figure’s technology is embedded across a broad network of loan originators and capital markets buyers, and is used directly by homeowners in 49 states and Washington, DC. We have offices in NYC, San Francisco, Reno, Charlotte, and Helena. Join us, we're hiring! https://figure.com/careersFigure Technologies Solutions is responsible for this page.Figure Lending LLC dba Figure. 650 S. Tryon Street, 8th Floor, Charlotte, NC 28202. NMLS ID 1717824. For licensing information, go to www.nmlsconsumeraccess.org. Equal Housing Opportunity. Terms apply. Visit figure.com for details.Visit https://www.figure.com/licenses/ for the full list of Figure Lending LLC Mortgage State Licensing details.
Founded in 2018
New York, New York, USA
554 employees (26 in marketing)
56% recommend to a friend
Salaries
Posted range
$119K/yr – $178K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
13 (2% of company)
Median Career Experience
14 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$1.7B
Last Raise
$140M
Post IPO Secondary, 26 days ago
Funding History
- Feb 2026Post IPO Secondary • $140M
- Nov 2025Post IPO Equity • $25M
- May 2025Debt Financing
Traffic Signals
Monthly Visitors
729K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
20.3%
Direct
70.5%
Referral
5.9%
Social
1.4%
Paid
1.8%
Headcount Trend
Current headcount: ~554