2 months ago
Senior Product Marketing Manager
Figure
USA (On-site)Full time$188K/yr – $223K/yr
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Senior Product Marketing Manager
USA (On-site)
$188K/yr – $223K/yrSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the go-to-market storytelling and launch rhythm for Figure’s fintech products, turning complex features into customer value across mortgage, HELOC, and crypto offerings.
- Messaging architecture and audience frameworks across homeowners, mortgage partners, advisors, and institutions
- GTM planning and cross-functional launch execution with enablement assets and release notes
- Market intelligence to sharpen positioning, feed roadmap, and align Product, GTM, and Data teams
Job Description
Responsibilities
- Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
- Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
- Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
- Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
- Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
- Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
- Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
- Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
- Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
Requirements
- 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
- Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
- Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
- Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
- Experience conducting market research, customer interviews, and competitive analysis
- Comfort working in a fast-paced, evolving environment with ambiguity and change
- Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
Benefits
- Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
Figure
3.4 Glassdoor
Figure is transforming capital markets through blockchain. Figure Lending LLC, is the largest non-bank provider of home equity lines of credit; our software has been used to originate more than $20B for 217k+ homeowners. Figure’s technology is embedded across a broad network of loan originators and capital markets buyers, and is used directly by homeowners in 49 states and Washington, DC. We have offices in NYC, San Francisco, Reno, Charlotte, and Helena. Join us, we're hiring! https://figure.com/careersFigure Technologies Solutions is responsible for this page.Figure Lending LLC dba Figure. 650 S. Tryon Street, 8th Floor, Charlotte, NC 28202. NMLS ID 1717824. For licensing information, go to www.nmlsconsumeraccess.org. Equal Housing Opportunity. Terms apply. Visit figure.com for details.Visit https://www.figure.com/licenses/ for the full list of Figure Lending LLC Mortgage State Licensing details.
Founded in 2018
New York, New York, USA
554 employees (26 in marketing)
56% recommend to a friend
Traffic Signals
Monthly Visitors
729K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
20.3%
Direct
70.5%
Referral
5.9%
Social
1.4%
Paid
1.8%
Headcount Trend
Current headcount: ~554
Marketing Team
Marketing Team Size
13 (2% of company)
Funding
Total Funding
$1.7B
Last Raise
$140M
Post IPO Secondary, 26 days ago
Funding History
- Feb 2026Post IPO Secondary • $140M
- Nov 2025Post IPO Equity • $25M
- May 2025Debt Financing