Own the segment marketing strategy for AV products across live and experience-driven spaces, drive outbound GTM plans for NPIs and campaigns, and build segment-level sales enablement tied to the product roadmap.

Research & Strategy: Shape marketing plays for venues from theaters to theme parks to guide product direction.
Outbound GTM: Lead value props and annual plans that connect heritage to the Q-SYS platform story in entertainment settings.
Sales Enablement: Create training and enablement tied to the roadmap to speed adoption and sales motion.

Job Description

Responsibilities

Research & Strategy: Drive segment-specific marketing strategies for live performance, hospitality, entertainment venues, bars/restaurants, houses of worship, theme parks, and other experience-driven environments; inform long term product development plans.
Outbound execution: Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans for NPIs and sustaining campaigns; lead marketing activities, content creation, event marketing, brand awareness, and sales enablement for portable and installed sound; connect loudspeaker heritage to Q-SYS Full Stack AV Platform story in installed entertainment/hospitality applications.
Sales Enablement & Training: Build out product and segment-level sales enablement and end-user training development; maintain visibility to product development roadmap for the segment.

Acuity Inc.

4.0 Glassdoor

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.

Atlanta, Georgia, USA

4.5K employees (119 in marketing)

www.acuityinc.com

78% recommend to a friend

88% CEO approval

Traffic Signals

Monthly Visitors

34.8K

Traffic Source Mix

24.3%

Direct

39.2%

Referral

24.2%

Social

11.5%

Paid

0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size

119 (3% of company)

Marketing Roles Posted (Last 30 Days)

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Responsibilities

Research & Strategy: Drive segment-specific marketing strategies for live performance, hospitality, entertainment venues, bars/restaurants, houses of worship, theme parks, and other experience-driven environments; inform long term product development plans.
Outbound execution: Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans for NPIs and sustaining campaigns; lead marketing activities, content creation, event marketing, brand awareness, and sales enablement for portable and installed sound; connect loudspeaker heritage to Q-SYS Full Stack AV Platform story in installed entertainment/hospitality applications.
Sales Enablement & Training: Build out product and segment-level sales enablement and end-user training development; maintain visibility to product development roadmap for the segment.