Own and drive the hotel's brand positioning and go-to-market programs, leading pre-opening campaigns and multi-channel marketing while partnering with Marriott, agencies, and local partners to accelerate bookings and build luxury-market momentum.

Own brand positioning, pre-opening campaigns, and cross-channel integration
Lead digital, content, and partnerships workstreams across the opening cycle

Job Description

Responsibilities

Brand Positioning: Support the development and execution of the hotel's brand positioning, ensuring all marketing efforts align with the property's vision, guest experience, and luxury market positioning.
Pre-Opening Strategy: Lead marketing initiatives tied to the hotel's pre-opening timeline, including launch campaigns, website readiness, photography, content creation, and collateral development.
Marriott Integration: Partner with Marriott teams to optimize brand channels, Bonvoy participation, digital merchandising, and brand compliance requirements.
Agency & Vendor Management: Coordinate external partners including creative agencies, PR firms, photographers, influencers, and production vendors to ensure successful project execution.
Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness, consideration, and bookings across transient, group, and local market segments.
Digital Marketing Leadership: Oversee website content, paid media initiatives, SEO/SEM efforts, email marketing campaigns, and social media strategies that support business objectives.
Content & Storytelling: Create compelling content that showcases the hotel, guestrooms, culinary offerings, wellness experiences, event venues, and Napa Valley destination appeal.
Partnership Development: Cultivate relationships with local businesses, luxury brands, wineries, tourism organizations, and community partners to enhance visibility and guest acquisition.
Public Relations Support: Collaborate with the hotel's PR agency to execute media strategies, press announcements, influencer visits, and opening-related publicity efforts.
Social Media Management: Oversee social media content strategy and community engagement, ensuring a consistent brand voice across all platforms.

Requirements

Minimum 4-6 years of progressive marketing experience, preferably within luxury hotels, resorts, lifestyle hospitality, or travel brands.
Experience supporting hotel openings, rebranding projects, or major marketing launches strongly preferred.
Strong understanding of digital marketing, social media strategy, content development and paid media.
Familiarity with Marriott systems, brand standards, and marketing platforms preferred.
Exceptional verbal, written, and presentation skills with the ability to tailor messaging for diverse audiences.
Strong project management skills with the ability to manage multiple priorities in a dynamic environment.
Proven analytical abilities and experience translating performance metrics into actionable insights.
Knowledge of Napa Valley, Northern California, luxury leisure travel, and drive-market dynamics preferred.
Creative thinker with a collaborative mindset and a passion for luxury hospitality experiences.

Preferred

Knowledge of Napa Valley, Northern California, luxury leisure travel, and drive-market dynamics preferred
Experience supporting hotel openings, rebranding projects, or major marketing launches strongly preferred
Familiarity with Marriott systems, brand standards, and marketing platforms preferred
Creative thinker with a collaborative mindset and a passion for luxury hospitality experiences
Strong project management skills with the ability to manage multiple priorities in a dynamic environment
Proven analytical abilities and experience translating performance metrics into actionable insights
Exceptional verbal, written, and presentation skills with the ability to tailor messaging for diverse audiences
Minimum 4-6 years of progressive marketing experience, preferably within luxury hotels, resorts, lifestyle hospitality, or travel brands

Benefits

Team member complimentary room night program across the CoralTree portfolio
Group medical, dental, vision, life, and disability benefits
Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
Employee assistance program
Paid time off and sick time
401(k) with company match
Marriott Bonvoy associate travel benefits and access to Marriott's global distribution network and professional development resources

Napa First Street

At CoralTree Hospitality, we create and manage properties that are woven deep into the fabric of each community where we operate, where guests can experience a true sense of place, and find delight and belonging. We deliver distinctive, memorable experiences that celebrate the surroundings, culture and community of each property. We are a collection of uniquely positioned lifestyle hotels and resorts in diverse locations offering extraordinary facilities and services. Our solutions-based approach to boutique and independent hotels, as well as larger brands, elevates the guest experience to one of connection and inspiration. CoralTree’s focus on the management of one-of-a-kind properties with consistently excellent financial performance is what separates our management company from traditional hotel owners and operators. The goal of CoralTree is to bring value to owners through property performance and culture. We are committed to optimizing the value of every hotel through operational excellence and memorable guest experiences.

Englewood, Colorado, USA

2.4K employees (43 in marketing)

www.coraltreehospitality.com