Own and drive multi-channel marketing strategy, brand storytelling, and pricing, while leading GTM for launches and expanding Rosetta Stone’s enterprise and international marketing efforts.

Shape cross-channel marketing and brand positioning to hit customer acquisition goals
Lead GTM planning for new products and localization in key markets
Mentor a small marketing team and steer B2B marketing initiatives

Job Description

Responsibilities

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies

Requirements

BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
B2B or enterprise marketing experience is a plus
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work

IXL Learning

3.4 Glassdoor

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.IXL’s award-winning personalized learning platform is used by more than 17 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And as the gold standard in educational technology, IXL is helping 95 of the top 100 U.S. school districts successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at www.ixl.com/research IXL Learning’s family of brands includes Rosetta Stone, the world’s leading language learning program; TeachersPayTeachers, the leading marketplace of educator-created resources; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; Vocabulary.com, the educational destination for improving literacy skills; SpanishDictionary.com, the world’s most popular Spanish-English dictionary and translation website; and ABCya, the creator of over 300 educational computer games and apps for kids.Hear what our employees love about working at IXL:"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. And, it's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead"Solving engineering challenges to continually improve our product really keeps me engaged in my work." - Jestin Ma, Software Engineer

Founded in 1998

San Mateo, California, USA

5.3K employees (249 in marketing)

www.ixl.com

47% recommend to a friend

55% CEO approval

Traffic Signals

Monthly Visitors

47.3M

Monthly Google Ads Budget

$941.7K

Traffic Source Mix

28.6%

Direct

65.1%

Referral

5.1%

Social

0.5%

Paid

0.7%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size

203 (4% of company)

Median Career Experience

10.5 years

Median Tenure

3.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jessica Lee

Vice President of Marketing

At the company for 11 years 11 months

John Barth

VP of Digital Marketing

At the company for 20 years 4 months

Drew Bush

Senior Manager, Marketing Events

At the company for 1 year

Bonnie Umali

Email Marketing Manager

At the company for 1 year 8 months

Recent News

Educational Sales Consultant, Brooklyn or Staten Island for IXL Learning in Remote

Dec 11, 2025 • EdSurge

IXL launches new diagnostic tool for PreK-12 math and English that provides an evaluation in one hour

Nov 10, 2025 • EdTech Innovation Hub

California Board of Education Approves Takeoff by IXL, California Edition

Nov 6, 2025 • PR Newswire

Responsibilities

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies

Requirements

BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
B2B or enterprise marketing experience is a plus
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work