2 weeks ago
Senior B2B Communications, Marketing & PR Professional - Travel & Aviation Technology
ThinkInk
Miami, FL (Unknown)
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Senior B2B Communications, Marketing & PR Professional - Travel & Aviation Technology
Miami, FL (Unknown)
Salary Not AvailableSenior Level10+ years exp
Posted 2 weeks ago
Job Summary
Own and lead B2B communications programs for aviation and travel technology clients, from strategy and messaging to media relations, content creation and executive social media.
- Develop proposals and plans aligned with business goals
- Lead integrated earned media, content, social, and events
- Build journalist relationships and pitch compelling stories
Job Description
Responsibilities
- Act as trusted communications counsel to clients, advising on messaging, campaigns, earned media and communications priorities.
- Independently develop proposals, strategies, and plans to support their business goals.
- Lead integrated communications planning and execution across earned media, content, social media, creative campaigns and industry events.
- Develop the concepts and briefs for B2B content, marketing and media assets, work with writers and other contributors to produce them, and edit their work to a high standard, while also writing content directly when needed.
- Develop and manage company and executive social media strategies, editorial calendars and platform-specific copy.
- Develop proactive PR strategies and uncover compelling media narratives within clients’ expertise, data, products and market activity, shaping them into stories that support their communications and business goals.
- Turn those narratives into timely pitches for relevant business, technology, aviation and travel trade media
- Build and maintain strong relationships with the reporters, editors, analysts and influencers who cover commercial aviation and travel technology.
- Evaluate conferences, speaking opportunities, awards and sponsorships, and develop the submissions and communications needed to support them.
- Produce and present regular reports on communications activity, results and recommendations, using performance data to refine programs and demonstrate value to clients.
Requirements
- 10+ years of combined B2B marketing, communications and PR experience, including direct responsibility for multiple client accounts.
- Specialist experience in aviation and travel technology, with a strong understanding of these industries’ business models, buyers, media, major events and current industry issues.
- Proven ability to develop communications and PR strategies, proposals and plans independently and carry them through execution.
- Excellent writing and editing skills across strategic documents, media materials, executive content, social copy and other B2B marketing communications.
- Experience developing concepts and briefs for content and marketing assets, working with writers and other contributors, and editing their work to a high standard.
- Expert storytelling and media relations skills, including the ability to develop strong narratives, develop effective pitches and build productive relationships with relevant journalists.
- Experience developing company and executive social media strategies and translating them into editorial plans and platform-specific content.
- The confidence to advise clients, challenge weak ideas, present recommendations and earn trust as the main day-to-day account contact.
- A strong working understanding of creative, research and digital production, including how to brief specialists and assess the quality and suitability of the resulting work.
- Experience managing multiple concurrent accounts, monitoring client health and reporting on communications activity, performance and results.
ThinkInk
THINKINK isn’t your traditional PR firm. We’re a team of industry experts, problem-solving strategists, and a B2B communications partner who is well-versed in all aspects of marketing communications, as well as PR. We develop strategies for tech companies within the aviation, loyalty, payment, retail, sustainability and travel industries that want to increase their visibility, credibility, and growth. Learn more about us at thinkinkpr.com.
Marketing Team
Marketing Team Size
7 (25% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
945
Traffic Source Mix
Search
40.7%
Direct
38.7%
Referral
13.9%
Social
3.7%
Paid
2.1%
Headcount Trend
Current headcount: ~28