13 days ago
Email Marketing Manager
TechnologyAdvice
USA (Remote)Full time$75K/yr – $85K/yr
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All marketing roles in the US
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Email Marketing Manager
USA (Remote)
$75K/yr – $85K/yrMid Level3+ years expFull time
Posted 13 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end email lifecycle program across multiple audiences, leading acquisition, engagement, retention, and monetization initiatives. Manage lifecycle journeys, segmentation, AI-assisted testing, and cross-functional collaboration to align with brand and business goals.
Job Description
Responsibilities
- Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences.
- Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
- Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue opportunities.
- Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
- Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards, audience needs, and business goals.
- Support newsletter monetization by helping evaluate sponsorship performance, audience engagement, and campaign opportunities.
- Use generative AI and AI-powered marketing tools to accelerate campaign planning, testing, analysis, reporting, and workflow efficiency while maintaining editorial judgment and quality standards.
- Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are used in subscriber-facing work.
- Present email performance insights and recommendations clearly to stakeholders.
Requirements
- 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.
- Experience managing email or newsletter programs at a meaningful scale, ideally with audiences of 100,000+ subscribers or across multiple brands, segments, or newsletter products.
- Hands-on experience building lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs.
- Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
- Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.
- Able to translate email performance data into practical recommendations for improving subscriber growth, engagement, retention, and monetization.
- Experience working with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes.
- Strong writing and editing judgment, with the ability to evaluate copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand fit.
- Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations.
- Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication.
Benefits
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Flexible PTO: Take the time you need, when you need it.
- Health Coverage: Medical, dental, and vision plans for you and your family.
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
- 401K with Match: Secure your future with our company-matched retirement savings.
- Paid Parental Leave: Support for new parents during life’s special moments.
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
- Pet Insurance: Care for your furry family members.
TechnologyAdvice
3.7 Glassdoor
B2B Technology Advice From Experts Who Use It | The latest B2B technology and software advice, trends, and guidance coming to you from the experts who work with it every day.TechnologyAdvice’s purpose is to create opportunities for our audiences, our customers, our team members, and our communities.At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.Established in 2006 out of our founder’s dorm room, TechnologyAdvice continues to expand as a business. Through acquisitions, we now own more than 20 media brands, including TechRepublic, eWeek, Datamation, and Channel Insider, and serve more than 600 clients per year. These critical acquisitions included global teams of dynamic technology and media professionals to enhance our presence in the US, the UK, Singapore, and Australia. We now have more than 300 global team members representing 12 languages.
Founded in 2013
Nashville, Tennessee, USA
270 employees (88 in marketing)
69% recommend to a friend
73% CEO approval
Traffic Signals
Monthly Visitors
242K
Monthly Google Ads Budget
$810.6K
Traffic Source Mix
Search
47.6%
Direct
39.3%
Referral
8.8%
Social
3.4%
Paid
0.8%
Headcount Trend
Current headcount: ~270
Marketing Team
Marketing Team Size
84 (31% of company)
Median Career Experience
10.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1
