5 months ago
Senior Director of Strategic Marketing
Faster Way to Fat Loss
South Highpoint, FL (On-site)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Director of Strategic Marketing
South Highpoint, FL (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive revenue growth through end-to-end demand generation and integrated marketing campaigns.
- Own the marketing contribution to revenue growth across acquisition, nurture, and retention.
- Must-have: 8–12+ years of progressive marketing experience with demand gen success.
- Standout: cross-channel, integrated campaigns spanning paid, email, content, and partnerships.
Job Description
Responsibilities
- Own the marketing contribution to revenue growth, including new client acquisition, lead generation, and customer lifetime value.
- Develop and own the overarching demand generation strategy aligned with revenue and growth targets
- Determine campaign priorities across acquisition, nurture, conversion, and retention
- Define audience segmentation, targeting strategy, and funnel architecture
- Identify the right mix of paid, owned, and earned channels to drive scalable growth
- Build quarterly and annual strategic marketing roadmaps
- Lead ideation for new campaigns, offers, and revenue opportunities aligned with business goals.
- Decide what campaigns to run, when to run them, and how they ladder into business objectives
- Design integrated campaign strategies across paid media, email, content, partnerships, and lifecycle
- Define offers, positioning, and messaging angles in partnership with brand/creative
Requirements
- 8–12+ years of progressive marketing experience
- Proven success in demand generation and growth strategy roles
- Experience driving measurable revenue growth
- Strong background in consumer or digital-first businesses
- Bachelor's degree in Marketing, Business, or related field
Preferred
- Deep expertise in demand generation strategy
- Strong analytical and financial acumen
- Experience partnering directly with executive leadership on growth strategy
Faster Way to Fat Loss
3.5 Glassdoor
FASTer Way to Fat Loss® is the leading digital fitness and nutrition program, delivering real, sustainable results through science-backed strategies and clinically proven training.Founded by Amanda Tress, the FASTer Way uses proven, science-based methods to help clients burn fat, boost energy, and feel their best, without restrictive dieting or spending hours in the gym. Our approach is designed to optimize wellness and create lasting change through efficient, results-driven training and nutrition.We are proud to be the only clinically proven fitness app on the market, offering data-backed programs, expert coaching, and premium supplements that support real transformation.Through the FASTer Way Coach Certification, we also empower wellness professionals to grow their businesses and expand their impact using a proven, scalable system. Recognized by Inc. Magazine as the #1 fastest-growing digital health company and ranked #55 on the Inc. 5000 list, the FASTer Way is setting the standard in fitness, nutrition, and purpose-driven coaching.
Founded in 2016
Clearwater, Florida, USA
490 employees (18 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
111.4K
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
23.5%
Direct
69.1%
Referral
3.2%
Social
3.6%
Paid
0.4%
Headcount Trend
Current headcount: ~490
Marketing Team
Marketing Team Size
16 (3% of company)
Median Career Experience
13 years
Median Tenure
3.7 years
