3 weeks ago
Performance Creative Strategist
Besque
USA (Remote)Full time$80K/yr – $110K/yr
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Performance Creative Strategist
USA (Remote)
$80K/yr – $110K/yrMid Level2+ years expFull time
Posted 3 weeks ago
Job Summary
Own end-to-end creative strategy and execution for paid social campaigns on Meta and TikTok, from concepting and briefs to asset delivery, with data-driven testing and iterative optimization.
- Lead creative concepts, briefs, and outputs while tracking performance and insights.
- Run daily hands-on work across hooks, copy variants, briefs, and asset QC.
- Feed the testing pipeline with learnings to inform hypothesis-driven optimizations.
Job Description
Responsibilities
- Developing creative concepts, angles, and hooks for Meta and TikTok campaigns
- Writing sharp, detailed briefs for AI image and video generation, and directing output through to finished assets
- Data analysis to uncover valuable insights
- Tracking how your creative performs, forming hypotheses, and iterating with the data
- Producing hands-on work daily, hooks, copy variants, edit briefs, asset QC
- Feeding the team's testing pipeline and shared learnings
Requirements
- 2+ years in creative strategy or performance creative for paid social
- Equal parts analytical and creative, curious about why an asset worked, not just that it did
- Working fluency with AI creative tools and real hunger to go deeper
- Strong writing and communication skills
- A self-starter who does the unglamorous work as well as the exciting parts
- DTC / e-commerce experience necessary
Besque
Together, we're on a mission to empower women globally with truly natural personal care.
28 employees (12 in marketing)
Salaries
Posted range
$80K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
12 (43% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
133K
Monthly Google Ads Budget
$29
Traffic Source Mix
Search
19.3%
Direct
47.1%
Referral
5.8%
Social
26.9%
Paid
0.8%
Headcount Trend
Current headcount: ~28