2 weeks ago
Marketing Director, Optage
Presbyterian Homes & Services
Roseville, MN (Unknown)Full time
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Marketing Director, Optage
Roseville, MN (Unknown)
Salary Not AvailableManager7+ years expFull time
Posted 2 weeks ago
Job Summary
Own and drive multi-year marketing strategies for Optage and PHS Care Services, coordinating integrated campaigns, partnerships, and performance evaluation across channels to boost awareness, referrals, and service utilization.
- Lead annual and multi-year marketing plans and campaigns.
- Align initiatives with business priorities to grow referrals and market presence.
Job Description
Responsibilities
- Partner with Optage and PHS Care Services leadership to develop annual and multi-year marketing strategies supporting growth, referrals, and market expansion.
- Develop annual marketing plans, integrated campaigns, audience engagement plans, and tactical initiatives aligned with business priorities.
- Identify market opportunities, competitive trends, customer needs, and referral-development opportunities.
- Lead initiatives designed to increase awareness, inquiries, referrals, admissions, and service utilization across Optage service lines.
- Coordinate digital, web, email, social media, advertising, content, events, sponsorships, and professional audience strategies.
- Support business development efforts through marketing initiatives, presentations, events, conferences, sponsorships, and stakeholder engagement.
- Manage marketing projects from planning through implementation and evaluation.
- Coordinate agency partners, vendors, communications resources, digital resources, and internal teams to ensure successful project execution.
- Establish success measures, evaluate campaign effectiveness, and provide recommendations for continuous improvement.
Requirements
- Bachelor's degree in marketing, communications, business, healthcare administration, public health, or related field.
- Seven or more years of progressive marketing experience.
- Experience in healthcare, senior living, home health, hospice, or community-based services.
- Experience managing both B2B referral development and B2C marketing initiatives.
- Strong strategic planning, stakeholder management, communication, and project management skills.
- Experience developing integrated campaigns utilizing digital, print, web, email, social media, events, and traditional communication channels.
Benefits
- Health, and dental, including applicable HSA & FSA
- Employer Contribution to HSA for eligible Health Plans
- Life insurance (AD&D)
- Retirement, with eligibility for an employer match
- Holiday pay and extended sick
- Vision insurance
- Voluntary short-term & long-term disability
- Accident & hospitalization coverage
- Education assistance programs
- Accrue PTO (Paid time off)
Presbyterian Homes & Services
Presbyterian Homes & Services (PHS), based in St. Paul, Minnesota, is a non-profit, faith-based organization providing a broad array of high quality housing choices, and care and service options for older adults. Over 7,100 employees serve more than 26,000 older adults through 59 PHS-affiliated senior living communities in Minnesota, Iowa and Wisconsin, and through Optage® home and community services. PHS is also co-owner of Genevive, the largest geriatric primary care practice in Minnesota, providing comprehensive care for over 15,000 older adults. Established in 1955, PHS has earned the reputation as an innovative leader dedicated to promoting independence, purposeful living, and overall well-being for those they serve. Today, PHS is one of the largest nonprofit providers of senior housing and services in the nation. The mission of Presbyterian Homes & Services is to honor God by enriching the lives and touching the hearts of older adults.By living our values in our daily work, we create smiles in the eyes of the people we serve. These value statements form the word “CROSS” and are central to how we do what we do:Christian Ministry - Reflect the love of GodReady and Engaged People - Create ownership and utilize strengthsOperational Integrity - Do what we said we would doService Excellence - Create an exceptional customer experienceStewardship - Optimize resources and expand ministryPlease check out the Careers link above to learn more about what it’s like to serve with us!
Marketing Team
Median Career Experience
15.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Eric Olson, MBA
Director of Digital Marketing
At the company for 1 year 7 months
Jennie Lijewski
Sr. Director of Marketing Communications
At the company for 4 years
Seam Lat Lightsey
Director of Talent Acquisition
At the company for 3 years 9 months
Deirdre MacBean
Marketing Project Manager
At the company for 2 years 7 months
Traffic Signals
Monthly Visitors
21.8K
Monthly Google Ads Budget
$60.6K
Traffic Source Mix
Search
58.3%
Direct
34.8%
Referral
5.4%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~2.7K