3 months ago
Director, Brand Marketing
Dodge Construction Network
USA (Remote)Full time
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Director, Brand Marketing
USA (Remote)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 3 months ago
Job Summary
Own the brand narrative and market-ready messaging for a data-heavy construction intelligence platform, tying audience needs to GTM strategy and cross-functional execution.
- Brand ownership: position, messaging, and narrative that clarify how buyers purchase complex construction insights.
- Audience storytelling: persona-driven messages for Sales, Marketing, and BD pros across the construction ecosystem.
- Content and advocacy engine: scalable content, SEO/AI ranking, and champions program anchored in communities and events.
Job Description
Responsibilities
- Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's brand-you will own and define how the market buys construction intelligence
- Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
- Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement
- Create the visual identity that conveys an easy-to-understand description of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage a team of two designers
- Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey
- Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP
- Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove all friction from the process of increasing their engagement
- Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this strategy to life
- Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements, including events, peer groups, and customer calls
- Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success
Requirements
- 10+ years of progressive B2B marketing experience, including at least 5+ years in brand marketing leadership roles
- Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
- Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
- Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
- Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy
- Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams
- Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack
Preferred
- MBA preferred.
- Ability to stand alongside category-defining brands like ClickUp, Airtable, Mailchimp, and Slack.
Benefits
- Remote, home-office based role and candidates located in the continental United States will be considered.
- Comprehensive benefits included with compensation.
Dodge Construction Network
2.7 Glassdoor
Dodge Construction Network harnesses data, analytics, and industry connections to be the leading source of insights and opportunities in the commercial construction industry. With five trusted solutions—DCC, The Blue Book, Sweets, IMS, and Principia—Dodge connects construction professionals across all stages of the building process. Designed for both small teams and large enterprises, these tools simplify complexity, empowering you to build thriving businesses and communities. With over a century of experience, Dodge Construction Network is the catalyst for modern construction.
Boston, Massachusetts, USA
431 employees (22 in marketing)
41% recommend to a friend
100% CEO approval
Marketing Team
Marketing Team Size
19 (4% of company)
Median Career Experience
17 years
Median Tenure
2.7 years
People
HR / Recruitment
Marketing Leadership
Traffic Signals
Monthly Visitors
252.9K
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
34.4%
Direct
60.3%
Referral
4.3%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~431