3 months ago
Marketing Communications Specialist
Parker Hannifin
Hollis, NH (On-site)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Communications Specialist
Hollis, NH (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead Parker Hannifin’s Marketing Communications efforts: craft story-driven collateral, case studies, and launches to drive brand narrative and demand.
- Own the creation of marketing collateral and campaign materials
- Must-have: 3–5 years in story-driven campaigns with a portfolio
- Standout: Experience shaping premium visual identity and multi-channel launches
Job Description
Responsibilities
- Lead the creation of high-impact marketing collateral, including brochures, datasheets, and catalogs, ensuring every piece tells a consistent story of innovation and value.
- Craft deeply researched application stories, case studies, and white papers that humanize technical data and highlight customer success.
- Develop "sales enablement" tools that empower the sales team to tell a persuasive, unified story to the market.
- Apply expert graphic design and practical experience to create a premium visual identity for the division.
- Direct the visual "look and feel" of all outbound campaigns, ensuring a sophisticated, professional aesthetic across print and digital.
- Design and manage immersive trade show and conference experiences where booth messaging and promotional materials tell a cohesive "chapter" of the brand story.
- Execute pre- and post-show communication plans that maintain a continuous narrative journey for the customer.
- Manage the digital customer journey through Adobe Experience Manager (AEM) and the Product Master (PIM) system, ensuring web content is intuitive and engaging.
- Design and deploy automated email journeys via Oracle Eloqua and Salesforce Cloud that nurture leads through personalized storytelling and targeted landing pages.
- Lead all communication and execution for product launches, positioning new innovations within the context of the broader market landscape.
- Maintain a dynamic marketing calendar that ensures a steady "heartbeat" of brand stories throughout the year.
- Build relationships with media outlets and editors to secure earned media that builds the brand’s authority.
- Conduct research to identify "trending stories" and topics (webinars, infographics, newsletters) that attract and hold the attention of a qualified audience.
- Work with the Commercial Marketing Manager to use analytics (CRM, web reports) as a feedback loop, refining stories based on what truly resonates with the audience.
- Serve as the internal "brand guardian" for corporate initiatives and social platforms like LinkedIn Sales Navigator.
Requirements
- BS/BA Degree in Graphic Design, Visual Communications, or Marketing Communications.
- 3–5 years of related experience with a portfolio that showcases story-driven marketing campaigns.
- Creative Writing & Storytelling: The ability to find the "human element" in technical products and write persuasive, elegant prose.
- Visual Design Mastery: Advanced skills in the Adobe Creative Suite and a refined eye for classical layout and typography.
- Digital Architecture: Comfort navigating CMS and Marketing Automation tools to deliver narratives at scale.
- Strategic Project Management: Proven ability to manage vendors and complex timelines while maintaining a high level of creative excellence.
- Domestic and international travel required as needed
Parker Hannifin
3.6 Glassdoor
Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or on Twitter @parkerhannifin.Executive Officers:Jennifer A. Parmentier, Chairman of the Board and Chief Executive OfficerAndrew D. Ross, President and Chief Operating OfficerTodd Leombruno, Executive Vice President and Chief Financial OfficerMark J. Hart, Executive Vice President, Human Resources and External AffairsSee our complete Global Leadership Team - https://www.parker.com/us/en/about-parker/parker-leadership.htmlVisit our Parker Technology Blog at http://blog.parker.com Follow us:X at http://twitter.com/parkerhannifinFacebook at http://facebook.com/parkerhannifinYouTube channel http://youtube.com/parkervideoYoutube Product and support channel: https://www.youtube.com/@ParkerProductsSupportInstagram - http://instagram.com/parkerhannifinThe company's products are vital to virtually everything that moves or requires control, including the manufacture and processing of raw materials, durable goods, infrastructure development and all forms of transport. Key technology areas are aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control, sealing and shielding and human motion. Traded on the New York Stock Exchange under the symbol "PH," Parker is strategically diversified, value-driven and well positioned for global growth as the industry consolidator and supplier of choice. Interested in a career at Parker Hannifin: Website at www.parker.com/careers
Founded in 1918
Cleveland, Ohio, USA
26K employees (925 in marketing)
67% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
846.5K
Monthly Google Ads Budget
$27K
Traffic Source Mix
Search
65.3%
Direct
29%
Referral
4.2%
Social
0.6%
Paid
0.9%
Headcount Trend
Current headcount: ~28.3K
Marketing Team
Marketing Team Size
680 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$4.1M
Last Raise
Grant, 10 years ago