2 days ago
Digital Engagement Specialist
Boys & Girls Clubs of America
Tampa, FL (Unknown)Full time$48K/yr – $50K/yr
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Digital Engagement Specialist
Tampa, FL (Unknown)
$48K/yr – $50K/yrMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own and drive the club's digital ecosystem across strategy, content, community engagement, paid campaigns, and analytics to fuel growth and meaningful audience interaction.
- Lead cross-platform strategy and growth initiatives
- Own performance dashboards and monthly insights
- Collaborate with campaigns and fundraising to align paid efforts
Job Description
Responsibilities
- Digital Strategy & Platform Growth
- Develop and execute a comprehensive, data-informed social media and digital engagement strategy aligned with organizational priorities and campaigns.
- Identify growth opportunities across platforms (Instagram, Facebook, LinkedIn, YouTube, and emerging platforms).
- Monitor digital trends, algorithm updates, and platform changes to proactively evolve strategy.
- Build systems that increase follower growth, engagement rates, and audience retention.
- Content & Community Engagement
- Create, schedule, and manage high-performing content across platforms, ensuring alignment with brand voice and campaign messaging in collaboration with Sr. Director of Communications.
- Actively manage daily engagement (comments, DMs, community responses) building authentic two-way dialogue.
- Identify opportunities to connect community partners, donors, alumni, parents, and youth through strategic tagging and collaborative content.
- Elevate user-generated content and amplify community voices.
Requirements
- Bachelor’s degree in marketing, communications or something alike preferred.
- 2-4 years of progressive experience in social media, digital marketing, or performance marketing.
- Demonstrated experience managing paid digital advertising campaigns (Meta, Google Ads required; LinkedIn preferred).
- Strong analytical mindset with proficiency in Google Analytics, Meta Business Suite, Sprout Social, or similar platforms.
- Experience building engagement strategies beyond vanity metrics.
- Strong understanding of SEO fundamentals and digital conversion pathways.
- Skilled in Canva and/or Adobe Creative Suite.
- Exceptional written communication skills.
- Experience in nonprofit or mission-driven organizations preferred.
- Highly proactive, self-directed, and comfortable working in a fast-paced environment.
Boys & Girls Clubs of America
3.6 Glassdoor
Boys & Girls Clubs of America does whatever it takes for America’s youth to have great futures.As the nation's premier (nonprofit) youth development organization, our programs, training and services support millions of kids and teens every year. We hire employees who are recognized as leaders in their field with a passion for improving young lives. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life harmony.Boys & Girls Clubs of America represents the national office, which supports more than 1,000 independent Boys & Girls Club organizations serving youth across more than 5,400 locations. Boys & Girls Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Learn more about us at BGCA.org. Our Mission To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. Our Values Integrity Collaboration Accountability Respect Excellence
Founded in 1906
Atlanta Junction, Georgia, USA
11K employees (265 in marketing)
64% recommend to a friend
75% CEO approval
Salaries
Posted range
$48K/yr – $50K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
143 (1% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$24.5M
Last Raise
$1.3M
Grant, 4 months ago
Funding History
- Nov 2025Grant • $1.3M
- Oct 2025Grant • $1.3M
- Sep 2025Grant • $10M
Traffic Signals
Monthly Visitors
113.1K
Monthly Google Ads Budget
$157.1K
Traffic Source Mix
Search
63.7%
Direct
29.3%
Referral
5.2%
Social
1.2%
Paid
0.4%
Headcount Trend
Current headcount: ~10.8K