12 days ago
Senior Marketing Specialist
Cincinnati Children's Office of Academic Affairs and Career Development
Cincinnati, OH (Hybrid)Full time$61K/yr – $78K/yr
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Senior Marketing Specialist
Cincinnati, OH (Hybrid)
$61K/yr – $78K/yrSenior Level2+ years expFull time
Posted 12 days ago
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Job Summary
Own and drive integrated marketing strategies across service lines, managing client relationships, plans, and cross-channel execution.
- Lead service-line marketing planning and execution
- Provide strategic marketing consultation to address business challenges
Job Description
Responsibilities
- The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals.
- This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams.
- The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data‑informed initiatives.
- Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes.
- Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships.
- Manage client expectations, proactively identify risks or issues, and escalate as appropriate.
- Communicate project status, performance, and results to clients and marketing leadership.
- Develop and execute annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient/family and subspecialist audiences.
- Partner with channel experts across paid, owned, and earned media to design and activate integrated plans.
- Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising.
Requirements
- - Bachelor's degree in a related field
- - 2+ years of work experience in a related job discipline
Cincinnati Children's Office of Academic Affairs and Career Development
This is the official LinkedIn group for the Cincinnati Childrens Office of Academic Affairs and Career Development. Here, we will share resources and programs to support faculty in their multidimensional roles as researchers, educators, and clinicians. We will also share recent faculty accomplishments.
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665.3K
Monthly Google Ads Budget
$38.3K
Traffic Source Mix
Search
58.4%
Direct
33.2%
Referral
6.3%
Social
1.4%
Paid
0.6%
Marketing Team
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