Own content across the investment and distribution audience by turning messaging from key stakeholders into cross-channel thought leadership, while rapidly reusing and refreshing evergreen assets and testing AI-driven formats to improve reach and impact.

Align governance: ensure editorial calendars, delivery, and measurement stay tied to client needs and commercial goals.
Scale with AI and global leverage: pilot new formats and reuse content across regions with global teams to accelerate distribution.
Own performance and iteration: analyze content performance with Digital and Marketing, drive improvements through A/B testing and insights.

Job Description

Responsibilities

Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs, with a particular focus on intermediary audiences
Leverage and adapt content from other offices
Refresh and update existing evergreen materials, such as webpages and whitepapers
Support and where appropriate take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
Relay key messaging from Investment and Distribution stakeholders to articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
With a particular focus on using AI tools, leverage insights across different media types, geographies and distribution opportunities, working closely with global content teams to ensure swift leverage of content across regions
Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
Using AI, pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends

Requirements

3+ years’ experience in creating marketing content. Strong decision-making ability, and confidence to challenge/influence senior stakeholders
Proven ability to distill complex concepts into clear, engaging and visually compelling content for institutional and intermediary audiences
Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
Strong stakeholder engagement skills, as well as the ability to take initiative and work independently with high level guidance
Experience of deploying AI tools for content optimization and a growth mindset for testing emerging trends, and the ability to consider new ideas or alternatives to processes and content creation

Preferred

Experience in creating investment insights within content for asset management and knowledge of investment markets
A good understanding of regulatory and compliance framework in the US, with other geographies

Benefits

A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging work.
Opportunities to build close relationships with clients.

RBC

4.0 Glassdoor

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact. http://rbc.com/legalstuff.La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.https://www.rbc.com/conditions-dutilisation/

Toronto, Ontario, CAN

98K employees (2,435 in marketing)

www.rbc.com

71% recommend to a friend

91% CEO approval

Traffic Signals

Monthly Visitors

5.2M

Monthly Google Ads Budget

Traffic Source Mix

21%

Direct

55.6%

Referral

20.2%

Social

2.2%

Paid

0.8%

Headcount Trend

Current headcount: ~97.8K

Marketing Team

Marketing Team Size

1,939 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$17.5B

Last Raise

$1.2B

Post IPO Debt, 1 months ago

Funding History

Feb 2026
Post IPO Debt • $1.2B
Oct 2025
Post IPO Debt • $5B
Sep 2025
Post IPO Debt • $1.4B

Recent News

RBC Royal Bank announces change to prime rate

Oct 29, 2025 • Yahoo Finance

RBC Consumer Spending Tracker

Oct 16, 2025 • rbc.com

RBC Capital Downgrades GE Vernova (GEV) to Sector Perform

Oct 16, 2025 • Yahoo Finance

Responsibilities

Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs, with a particular focus on intermediary audiences
Leverage and adapt content from other offices
Refresh and update existing evergreen materials, such as webpages and whitepapers
Support and where appropriate take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
Relay key messaging from Investment and Distribution stakeholders to articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
With a particular focus on using AI tools, leverage insights across different media types, geographies and distribution opportunities, working closely with global content teams to ensure swift leverage of content across regions
Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
Using AI, pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends

Requirements

3+ years’ experience in creating marketing content. Strong decision-making ability, and confidence to challenge/influence senior stakeholders
Proven ability to distill complex concepts into clear, engaging and visually compelling content for institutional and intermediary audiences
Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
Strong stakeholder engagement skills, as well as the ability to take initiative and work independently with high level guidance
Experience of deploying AI tools for content optimization and a growth mindset for testing emerging trends, and the ability to consider new ideas or alternatives to processes and content creation

Preferred

Experience in creating investment insights within content for asset management and knowledge of investment markets
A good understanding of regulatory and compliance framework in the US, with other geographies

Benefits

A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging work.
Opportunities to build close relationships with clients.