HomeWell Senior Care, Inc.

Community Liaison/Senior Home Care Marketer

The Villages, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive community referral growth and field sales for HomeWell Care Services to expand the network of senior-care referrals.

Own the full cycle of referral development from prospecting to ongoing partnerships.
Must-have: Proven home- or senior-care sales results and strong relationship-building.
Standout: Regular face-to-face visits, CRM usage, and weekly activity reporting.

Job Description

Responsibilities

Promote agency services to generate referrals and create a recognized presence in the community.
Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
Meet monthly, quarterly and/or annual sales goals and quotas.

Requirements

Proven track record of generating new business in the home care, healthcare or senior care market
Strong interpersonal and customer service skills
Proven sales and negotiation skills; track record of achieving or exceeding goals
Excellent follow-up, planning, and organizational skills
Professional demeanor and appearance
Proficient in Microsoft Office Suite and CRM systems or related software
A reliable means of transportation with current insurance and a valid driver’s license
Remain knowledgeable of agency services, programs, features, and industry trends, as well as competitor offerings

Preferred

Experience in marketing strategy development
Experience in marketing to referral sources or senior care networks
Experience representing agency at networking events

Benefits

Competitive salary
Opportunity for advancement
Paid time off
Training & development

HomeWell Senior Care, Inc.

HomeWell understands the complexities of the aging process and is receptive to the emotional and physical demands placed on both our clients and Personal Assistants. For many seniors, we realize receiving “care” can seem embarrassing and can erode self-dignity. That’s why we call our caregivers “Personal Assistants.” We are there to assist with daily activities.HomeWell Personal Assistants excel in customized care situations. Our clients are placed in the care of Personal Assistants trained for their specific needs. Whether your loved one needs a home-cooked meal or more personal care, our Personal Assistants can be trusted to look after them as though they were part of the family.

Founded in 2002

Fort Worth, Texas, USA

317 employees (6 in marketing)

www.homewellcares.com

Traffic Signals

Monthly Visitors

42.2K

Monthly Google Ads Budget

$29.8K

Traffic Source Mix

51.9%

Direct

42.4%

Referral

4.4%

Social

0.6%

Paid

0.7%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size

6 (2% of company)

Median Career Experience

27 years

Median Tenure

15.5 years

People

Marketing Leadership

Rick Stafford

Marketing Director

At the company for 22 years 4 months

Responsibilities

Promote agency services to generate referrals and create a recognized presence in the community.
Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
Meet monthly, quarterly and/or annual sales goals and quotas.

Requirements

Proven track record of generating new business in the home care, healthcare or senior care market
Strong interpersonal and customer service skills
Proven sales and negotiation skills; track record of achieving or exceeding goals
Excellent follow-up, planning, and organizational skills
Professional demeanor and appearance
Proficient in Microsoft Office Suite and CRM systems or related software
A reliable means of transportation with current insurance and a valid driver’s license
Remain knowledgeable of agency services, programs, features, and industry trends, as well as competitor offerings

Preferred

Experience in marketing strategy development
Experience in marketing to referral sources or senior care networks
Experience representing agency at networking events

Benefits

Competitive salary
Opportunity for advancement
Paid time off
Training & development