Responsibilities

• Develop and execute a clear, actionable marketing, PR, and social media strategy to drive brand growth and achieve agreed-upon metrics.
• Establish and lead marketing capabilities, prioritizing brands and initiatives across the year, while maximizing cross-brand and cross-functional opportunities.
• Collaborate with internal teams to ensure marketing services effectively support franchise needs.
• Manage and optimize consumer engagement and social media to connect global audiences with our IP.
• Build and oversee a robust social marketing function, ensuring an optimal, cost-effective mix of in-house and agency resources.
• Lead the in-house creative agency by setting design strategy and brand guidelines, delivering creative assets on time and maintaining brand consistency.
• Conduct market research to identify trends, target audiences, and growth opportunities.
• Leverage YouTube analytics, content strategy, and community engagement to increase reach and retention.
• Manage and track the marketing budget across all priorities, ensuring programs launch efficiently and deliver strong ROI.
• Drive alignment across the marketing organization with clear priorities and operating rhythms.

Requirements

• Expertise in social media marketing for established brands, with experience reaching the kids and family audience.
• Deep knowledge of YouTube analytics, monetization, audience behavior, content trends, and community building.
• Proven track record developing and executing successful global marketing and brand strategies.
• Agile leader who thrives in fast-paced environments and can pivot quickly when needed.
• Strong people leader with experience managing and mentoring diverse, cross-functional, and geographically dispersed teams.
• Excellent communication and collaboration skills, with the ability to influence and manage stakeholders at all levels.

Preferred

• 15+ years of progressive experience in global marketing leadership, with proven success in brand and franchise strategy; experience in entertainment, media, or consumer brands is preferred.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• and more!