2 months ago
Search Engine Marketing (SEM) Specialist
TaxSlayer
Charlotte, NC (Hybrid)Full time
Marketing jobs
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Search Engine Marketing (SEM) Specialist
Charlotte, NC (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Drive paid search performance by planning, executing, and iterating SEM campaigns for TaxSlayer’s consumer and professional tax software, using data-driven testing and cross-team collaboration to improve acquisition and efficiency.
- Owned SEM execution and optimization to hit customer acquisition and growth targets.
- Strategic SEM planning and peak-season ramping to capture demand year-round.
- Analytics-driven testing and cross-functional collaboration to enhance marketing effectiveness.
Job Description
Responsibilities
- Support the execution and ongoing optimization of paid search campaigns that contribute to customer acquisition and growth for TaxSlayer’s Consumer and Professional tax software.
- Assist in developing and refining SEM strategies to help capture customer demand throughout the year, including increased activity during peak tax season (December – April).
- Use campaign performance data, testing, and insights to help improve overall marketing effectiveness and efficiency.
- Manage account health through routine campaign optimizations.
- Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
- Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader marketing and business goals.
- Contribution to paid search performance goals, including customer acquisition, efficiency, and growth targets.
- Consistent execution on assigned duties with attention to quality and accuracy.
- Ability to apply data and insights to support optimization and testing efforts.
- Effective collaboration with cross-functional teams to support integrated marketing initiatives.
Requirements
- Strong work ethic with a proactive, ownership-driven mindset and 100% effort given towards accomplishing objectives.
- Foundational experience with paid search platforms such as Google Ads, Microsoft Ads, Search Ads 360 (academic or hands-on experience is acceptable).
- Strong analytical and problem-solving skills with the ability to interpret performance data and identify opportunities for improvement.
- Familiarity with digital marketing analytics and reporting tools.
- Proficiency in Microsoft Excel (data manipulation, basic formulas).
- Highly organized with strong attention to detail and the ability to manage multiple priorities.
- Comfortable working in a fast-paced, deadline-driven environment with shifting priorities.
- Strong communication and collaboration skills, with a willingness to learn and grow within the role.
- Work is performed in a standard office environment with minimal physical demands.
- Must be able to work at a computer for extended periods.
TaxSlayer
3.8 Glassdoor
For 60 years, TaxSlayer has been empowering Americans to take control of their taxes with easy-to-use, reliable software backed by U.S.-based support. Whether you're filing a simple return or managing self-employed income, TaxSlayer empowers you with the tools to file confidently and get your maximum refund guaranteed.As a team of customer-focused innovators and problem-solvers, TaxSlayer employees enjoy a dynamic workplace with comprehensive benefits including healthcare, dental, vision, 401(k), professional development, and even a child college fund. Interested? Apply today!
Founded in 1965
Augusta, Georgia, USA
324 employees (28 in marketing)
68% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
406.8K
Monthly Google Ads Budget
$643.6K
Traffic Source Mix
Search
43.5%
Direct
49.9%
Referral
4.7%
Social
0.4%
Paid
1.3%
Headcount Trend
Current headcount: ~325
Marketing Team
Marketing Team Size
21 (6% of company)
Funding
Last Raise
Private Equity, 5 years ago
Funding History
- Jan 2021Private Equity