4 hrs ago
Director, Digital Channel & Content Strategy, Communications & Corporate Affairs
Genmab
Princeton, NJ (Hybrid)Full time$175K/yr – $262K/yr
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Director, Digital Channel & Content Strategy, Communications & Corporate Affairs
Princeton, NJ (Hybrid)
$175K/yr – $262K/yrDirector/Executive10+ years expFull time
Posted 4 hrs ago
Job Summary
Own and lead Genmab's enterprise digital channel and content strategy across global platforms, partnering with IT, HR, IR, R&D, and Compliance to drive governance, storytelling, and measurable performance.
- Own the editorial planning, governance, and multi-channel strategy.
- Align with enterprise objectives and measure impact with dashboards.
Job Description
Responsibilities
- Digital Channel Strategy & Governance
- Develop and lead Genmab’s enterprise digital channel strategy across corporate websites, in-market/country websites, intranet, social media, and emerging communications platforms and digital channels.
- Define channel governance, standards, and best practices to ensure brand consistency, compliance, accessibility, and audience relevance.
- Optimize the digital ecosystem to support corporate reputation, employee engagement, investor communications, scientific leadership visibility, and business priorities.
- Partner with IT, HR, Investor Relations, R&D and Commercial, Legal and Compliance stakeholders to align digital strategies with enterprise objectives.
- Evaluate and implement new digital technologies, tools, and platforms that enhance communications effectiveness and audience engagement.
- Content Strategy & Editorial Leadership
- Build Genmab.com as the authoritative source of truth for Genmab’s strategy, science and evolution to a fully integrated biotech – validating messaging and corporate narrative.
- Establish content governance models and workflows to ensure consistency, quality, and operational efficiency and ensure content reflects Genmab’s corporate narrative, culture, values, and strategic priorities.
- Lead enterprise digital content strategy, including editorial planning, audience segmentation, storytelling frameworks, and content lifecycle management.
Requirements
- Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or related field required; advanced degree preferred.
- 10-15+ years of experience in corporate communications, digital communications, content strategy, or related fields, and demonstrated expertise in digital platforms, CMS ecosystems, social media strategy, SEO, analytics tools, and content operations.
- Significant experience leading enterprise digital channel and content strategy within a global organization, preferably in biotechnology, pharmaceuticals, healthcare, or other regulated industries.
- Strong understanding of platforms such as Adobe Experience Manager, Adobe Edge Delivery Services, Microsoft 365 and SharePoint, that matches strong understanding of corporate communications, reputation management, and stakeholder engagement.
- Experience building editorial frameworks and integrated multi-channel communications strategies.
- Strong project management, organizational, and vendor management capabilities.
- Exceptional written, verbal, and presentation communication skills.
- Experience managing teams and developing talent.
- Familiarity with compliance and regulatory considerations in healthcare or life sciences communications is strongly preferred.
Preferred
- Familiarity with compliance and regulatory considerations in healthcare or life sciences communications is strongly preferred.
Benefits
- For US based candidates, the proposed salary band for this position is as follows: $174,720.00---$262,080.00
- The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.
- When You Join Genmab, You’re Joining a Culture That Supports Your Physical, Financial, Social, And Emotional Wellness. Within The First Year, Regular Full-time U.S. Employees Are Eligible For:
- - 401(k) Plan: 100% match on the first 6% of contributions
- - Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
- - Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
- - Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
- - Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
- - Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
- Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process
Genmab
4.4 Glassdoor
We are an international biotech company committed to our goal of improving the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, our passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational, quantitative, and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators, and effector function enhanced antibodies. By 2030, our vision is to transform the lives of people with cancer and other serious diseases with knock-your-socks-off (KYSO®) antibody medicines. We are united by our core values: a passion for innovation, determination, integrity, and working as one team and respecting each other. When you work at Genmab you'll be part of a warm, fun, dynamic community seeking out and embracing the opportunity to build new and bold futures within a rapidly growing biotechnology company. Genmab is a place where you can be authentically you; you are empowered to innovate, build solutions and execute; you feel cared for and supported. In its totality, this makes working at Genmab an extra[not]ordinaryTM experience. Established in 1999, we are headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com. Disclaimer: http://bit.ly/GENDisclaimer
Founded in 1999
Valby, Capital Region of Denmark, DNK
2.7K employees (107 in marketing)
92% recommend to a friend
98% CEO approval
Salaries
Posted range
$175K/yr – $262K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
102 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Geoffrey Gordon
Vice President, US Marketing, Hematology
At the company for 5 years 4 months
Javier Pintado
Vice President, Global Marketing
At the company for 9 years 2 months
Mark Blazejewski
Head, Market Access Strategy and Marketing
At the company for 1 year 9 months
Nate Ross
Head, US Marketing, Gyn Onc
At the company for 6 years 3 months
Funding
Total Funding
$11.7B
Last Raise
$6B
Post IPO Debt, 4 months ago
Funding History
- Nov 2025Post IPO Debt • $6B
- Sep 2025Post IPO Debt • $5.5B
- Jul 2010Post IPO Equity • $134M
Traffic Signals
Monthly Visitors
114.3K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
46.3%
Direct
38.3%
Referral
8.6%
Social
4.9%
Paid
1.7%
Headcount Trend
Current headcount: ~2.7K