11 hrs ago
Vice President, Enterprise Marketing
Hello Heart
USA (Remote)Full time$250K/yr – $270K/yr
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Vice President, Enterprise Marketing
USA (Remote)
$250K/yr – $270K/yrSenior Level10+ years expFull time
Posted 11 hrs ago
Job Summary
Own and drive a comprehensive enterprise marketing strategy and a high-performing team to build pipeline, boost market awareness, and maximize ROI, while leading messaging, demand programs, partnerships, and events across the business.
- Own and evolve enterprise messaging and campaign calendar
- Build integrated demand generation across channels
- Collaborate on partnerships and go-to-market programs
Job Description
Responsibilities
- Develop and execute a comprehensive enterprise marketing strategy aligned with Hello Heart’s growth and commercial objectives, leading a high-performing team tied to pipeline, market awareness, and ROI.
- Build and drive integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs to generate qualified pipeline, partnering closely with Sales and Regional VPs.
- Translate market, buyer, and competitive insights across target segments (employers, consultants, health plans, strategic partners) into clear positioning, differentiated messaging, and go-to-market strategies.
- Own and evolve Hello Heart’s overarching enterprise messaging and campaign calendar, maintaining consistency across all marketing, digital, and client-facing touchpoints.
- Develop scalable sales enablement programs and assets—including presentations, proposal templates, case studies, product fact sheets, competitive docs, and videos—to equip commercial teams to win.
- Collaborate with channel and strategic partnership teams to build joint positioning, co-marketing initiatives, and go-to-market programs that expand reach and pipeline.
- Lead strategy and execution for conferences, industry events, executive engagement, and product/solution launches to maximize brand awareness, lead generation, and measurable outcomes.
- Establish, monitor, and regularly report on KPIs (pipeline influenced, MQLs, CAC, ROI, conversion rates), using data and experimental testing to continuously optimize campaign performance.
Requirements
- AI-native marketing leader who embeds AI into strategy, workflows, and decision-making to increase speed, personalization, efficiency, and measurable commercial impact.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 10+ years of progressively responsible B2B marketing experience, ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment.
- Significant experience developing and executing enterprise demand generation strategies that directly contributed to qualified pipeline and revenue growth.
- Strong understanding of B2B enterprise sales cycles and experience partnering closely with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy.
- Demonstrated expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.
- Proven ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products.
- Strong track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach.
- Exceptional leadership skills with experience building, developing, and motivating high-performing teams.
- Strong executive presence and the ability to influence, communicate, and build alignment across all levels of an organization.
Hello Heart
3.6 Glassdoor
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.
Founded in 2013
Menlo Park, California, USA
538 employees (45 in marketing)
61% recommend to a friend
70% CEO approval
Salaries
Posted range
$250K/yr – $270K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
31 (6% of company)
Median Career Experience
15.5 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Steve Collins
Vice President, Member Marketing
At the company for 2 years 1 month
Shelley Risk
SVP of Brand Marketing & Communications
At the company for 2 years 3 months
Nelson Fernandez
VP Brand Design
At the company for 3 years 1 month
Elena Tovar, MS, RD
Vice President of Enterprise Marketing
At the company for 3 years 2 months
Funding
Total Funding
$138.2M
Last Raise
$70M
Series D, 4 years ago
Funding History
- May 2022Series D • $70M
- May 2021Series C • $45M
- Jul 2019Series B • $12M
Traffic Signals
Monthly Visitors
72.7K
Traffic Source Mix
Search
35.9%
Direct
48.5%
Referral
8.7%
Social
6.3%
Paid
0.6%
Headcount Trend
Current headcount: ~538