Own national sector marketing execution with cross-functional leadership, tying strategy to pursuits, branding, and sponsorships while driving visibility and ROI.

Lead cross-functional strategy with MSL, Market Strategist, and BDs to translate plan into sector programs and campaigns.
Coordinate branding, sponsorships, awards, client events, and thought leadership to boost sector credibility.
Shape a sector content and media plan with brand and digital teams to amplify projects and news.

Job Description

Responsibilities

Lead HGA’s national marketing strategy alongside some of the most brilliant and creative engineering minds in the industry!
This role will partner with the Market Sector Leader (MSL), Market Strategist, and National and Regional BDs to execute the national marketing strategy and plan that supports market business goals and strategies.
In collaboration with corporate marketing colleagues, the Marketing Manager oversees execution of a wide range of marketing activities including branding, communications, sponsorships, client events, digital marketing campaigns, awards, project photography and more.
The individual manages a sector marketing team and oversees their work on pursuits as well as a broad range of marketing, communications, and other business development opportunities.
In collaboration with the Strategist and the corporate brand & communications team, ensures that the national sector brand message framework is articulated in sector marketing materials.
Guides the execution of award submissions, sponsorships, memberships/associations, conferences (logistical coordination, asset development, possible on-site support) and thought leadership pieces to enhance visibility and credibility.
Collaborates with the brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels.
In partnership with the corporate brand & communications team and sector leadership, supports execution of sector photography and video strategies.
Produces sector-specific marketing content including presentations, case studies, conference handouts, etc.
Implements sector marketing and business development strategy and plan in alignment with national sector business goals and firmwide strategic plan.

Requirements

Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
Proficiency with CRM systems (e.g., Deltek Vantagepoint)
Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
Marketing generalist with exposure to and experience with a wide range of marketing activities
Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development
Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus.

Preferred

Master’s preferred.
CPSM is a plus.

Benefits

Individuals in this role working more than 24 hours a week on a regular basis are eligible to participate in HGA’s robust benefit programs which include an annual bonus and success sharing bonus program, 401(k) guaranteed contribution, paid parental leave, medical, dental and life insurance plans as well as PTO and short- and long-term disability programs.

HGA

4.3 Glassdoor

HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. We believe that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. We are a collective of 1,000 architects, engineers, interior designers, planners, researchers, and strategists. Our practice spans multiple markets, including science and technology, corporate, cultural, education, local and federal government, and healthcare. HGA’s work has received numerous awards throughout our history—from our own industries, as well as those of our clients. Equally as meaningful to us is the shared impact we create with our clients through purposeful design that speaks to the human experience. #HGA #HGADesign

Founded in 1953

Minneapolis, Minnesota, USA

2K employees (458 in marketing)

hga.com

83% recommend to a friend

85% CEO approval

Traffic Signals

Monthly Visitors

97.6K

Traffic Source Mix

36.7%

Direct

56.1%

Referral

4.9%

Social

1.4%

Paid

0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size

81 (4% of company)

Median Career Experience

17 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Jesse Sievers, CPSR

Senior Talent Acquisition Lead

At the company for 7 months

Joanel Key

Senior Associate | Talent Acquisition Specialist

At the company for 4 years 3 months

Marketing Leadership

Clare Scott

Chief Marketing Officer, Associate Vice President

At the company for 1 year 10 months

Sarah Bartl

Senior Manager Marketing Operations | Associate Vice President

At the company for 13 years 2 months

Jessica Krause

Associate Vice President | Senior Marketing Manager

At the company for 10 years 2 months

Brenton Hardee

Marketing Technology Director | Associate Vice President

At the company for 7 years 5 months

Recent News

HGA-designed research center opens at University of Arkansas

Aug 27, 2025 • The Architect’s Newspaper

ON THE MAP | HGA Completes Innovative 144,000 sq-ft Research Facility at University of Arkansas

Aug 27, 2025 • I+S Design

Wyoming museum by HGA draws upon "Old West" architecture

Jul 21, 2025 • Dezeen

Responsibilities

Lead HGA’s national marketing strategy alongside some of the most brilliant and creative engineering minds in the industry!
This role will partner with the Market Sector Leader (MSL), Market Strategist, and National and Regional BDs to execute the national marketing strategy and plan that supports market business goals and strategies.
In collaboration with corporate marketing colleagues, the Marketing Manager oversees execution of a wide range of marketing activities including branding, communications, sponsorships, client events, digital marketing campaigns, awards, project photography and more.
The individual manages a sector marketing team and oversees their work on pursuits as well as a broad range of marketing, communications, and other business development opportunities.
In collaboration with the Strategist and the corporate brand & communications team, ensures that the national sector brand message framework is articulated in sector marketing materials.
Guides the execution of award submissions, sponsorships, memberships/associations, conferences (logistical coordination, asset development, possible on-site support) and thought leadership pieces to enhance visibility and credibility.
Collaborates with the brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels.
In partnership with the corporate brand & communications team and sector leadership, supports execution of sector photography and video strategies.
Produces sector-specific marketing content including presentations, case studies, conference handouts, etc.
Implements sector marketing and business development strategy and plan in alignment with national sector business goals and firmwide strategic plan.

Requirements

Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
Proficiency with CRM systems (e.g., Deltek Vantagepoint)
Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
Marketing generalist with exposure to and experience with a wide range of marketing activities
Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development
Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus.

Preferred

Master’s preferred.
CPSM is a plus.

Benefits

Individuals in this role working more than 24 hours a week on a regular basis are eligible to participate in HGA’s robust benefit programs which include an annual bonus and success sharing bonus program, 401(k) guaranteed contribution, paid parental leave, medical, dental and life insurance plans as well as PTO and short- and long-term disability programs.