12 days ago
Senior Marketing Strategist
Orange Barrel Media
New York City, NY (On-site)Salaried Ft$115K/yr – $135K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Marketing Strategist
New York City, NY (On-site)
$115K/yr – $135K/yrSenior LevelSalaried Ft
Posted 12 days ago
Job Summary
Own the creation and storytelling of persuasive external presentations by translating complex data into clear narratives, coordinating with design and cross-functional teams to deliver high-impact marketing materials.
- Build reusable content frameworks and messaging toolkits
- Partner with Development and Sales to translate opportunities into decks for landlords, municipalities, and boards
Job Description
Responsibilities
- Partner with the Development team to translate new site opportunities, existing brand stories, case studies, market data, and OOH value propositions into persuasive decks for landlords, municipalities, zoning and community boards, and other external stakeholders
- Serve as a storyteller for high-stakes presentations, including core marketing materials, sales pitch decks, market overviews, case studies and testimonials, video projects, and leadership presentations
- Collaborate with the Creative Director, Associate Creative Director, and graphic design team to brief projects, provide content direction, and ensure your copywriting and creative vision are paired with strong graphic design that brings each marketing story to life
- Translate data and analysis from the Data & Insights team into clear, audience-appropriate narratives
- Build and maintain reusable content frameworks and messaging toolkits for recurring marketing materials to increase consistency, quality, and speed across the team
- Manage multiple concurrent requests, setting priorities and timelines in partnership with the Creative Director and requesting teams across Sales and Development
- Champion brand voice, tone, and visual consistency across all external and internal marketing materials with support from the creative team
Requirements
- A self-motivated, proactive approach to work, with the ability to seek out solutions, remove roadblocks, and ask for support when needed
- Exceptional writing and storytelling skills, with the ability to shape a clear narrative arc from dense or technical information and tailor it to the needs of the intended audience
- A strong understanding of information design and how to sequence a story visually, not simply fill slides with text
- Experience translating operational, technical, or data-heavy information, such as real estate, market data, or research, into persuasive materials that make complex concepts and processes clear to the reader
- A track record of managing multiple projects and stakeholders simultaneously without sacrificing quality or missing deadlines
- Comfort working cross-functionally with teams such as Development, Sales, Creative, and Data & Insights and adjusting tone for a range of audiences, including executives, landlords, municipal officials, community members, national brands, and advertising agency teams
- A portfolio or work samples that showcase strong presentation and storytelling craft
- Experience presenting to or preparing materials for external stakeholders
- Strong proficiency in popular presentation software, including Canva, PowerPoint, and Google Slides
- Familiarity with Adobe Creative Suite, including InDesign and Illustrator, for light design collaboration
Preferred
- Experience in out-of-home, media, advertising, or real estate is a plus
Orange Barrel Media
Orange Barrel Media (OBM) is a leading out-of-home media company that has been redefining the “billboard” since 2004. We develop and operate iconic media displays that provide value to advertisers and the public through elevated designs and a balanced mix of art, community, and commercial content. With a footprint that spans the top urban markets nationwide, OBM’s inventory has grown from large-format static signs and wallscapes to landmark digital spectaculars. In 2015, we created sister company, IKE Smart City, a team that is singularly focused on innovative smart city technology and the development of interactive digital kiosks called IKE. We hire diverse talent who contribute to a collaborative and inclusive culture built on mutual respect. Our team shares a passion for the business, a drive to succeed, and a great sense of humor. We start each day excited about the work we do together to further the growth of the company.
Salaries
Posted range
$115K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (5% of company)
Median Career Experience
3 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
4.8K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%
Headcount Trend
Current headcount: ~172
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.