4 weeks ago
Senior Director/Director, Integrated Marketing
Noodle
USA (Remote)Full time$95K/yr – $110K/yr
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All marketing roles in the US
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Senior Director/Director, Integrated Marketing
USA (Remote)
$95K/yr – $110K/yrSenior LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own partner marketing for academic programs by balancing relationship management, performance-driven channel testing, and brand-aligned storytelling to move enrollment and partnerships forward.
- Partner Engagement: build trust and satisfaction across university clients.
- Performance Insights: translate dashboards into actions that improve enrollment outcomes.
- Storytelling: craft executive-ready materials that align university brands with partner goals.
Job Description
Responsibilities
- Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
- Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
- Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
- Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
- Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
- Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
- Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale
- Supervision: Oversee aligned Brand & Planning Coordinator(s) who will support marketing project coordination. Collaborate with a team of Integrated Marketing Directors, Strategists, Planners, and Subject Matter Experts working across the portfolio to cultivate best practices and innovative solutions through an in-depth understanding of Noodle’s marketing products, processes, and systems/tools
- Team Mentorship (Senior Director-only): The Senior Director will help champion talent development within the Integrated Marketing team by partnering with the Senior Managing Director of Strategy & Planning to identify development opportunities and foster a culture of continuous learning and innovation
Requirements
- Bachelor's degree required
- Previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
- Director: A Director should have 7-10 years of previous experience
- Senior Director: A Senior Director should have 10-15 years of previous experience
- Previous experience managing direct reports
- Director: Previous management experience is preferred
- Senior Director: Previous management experience is required
- Proven track record of developing and executing successful marketing strategies and campaigns
- Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
- Previous experience managing direct reports preferred
- Strong organizational and project management skills with the ability to manage multiple priorities
Benefits
- Work from our beautiful NYC office OR the comfort of your home office!
- Great compensation package!
- 401K + match, commission potential, and equity opportunities
- Tools you need on us!
- Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
- Paid Parental Leave
- Pre-tax commuter benefits
- 4 weeks paid vacation + 10 paid holidays + paid sick leave
- Access to mental health services like Headspace and Talkspace
- Annual education stipend for lifelong learning
- Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
Noodle
You’re not just running a university. You’re shaping what learning looks like tomorrow.Whether you're launching new programs, scaling enrollment, or designing smarter systems, success means staying resilient, responsive, efficient, and interconnected. That takes bold thinking, creative problem-solving, and a partner who meets your ambition. Noodle is a higher education growth partner that helps you increase enrollment, expand access, and improve learner outcomes through aligned technology and services. From first inquiry to completion, Noodle connects your systems, simplifies workflows, and delivers 24/7 support and insights that empower your teams and strengthen the learner journey — so your people can focus on what matters most.
Traffic Signals
Monthly Visitors
43.8K
Traffic Source Mix
Search
40.4%
Direct
41.6%
Referral
15.1%
Social
1.7%
Paid
0.9%
Headcount Trend
Current headcount: ~481
Marketing Team
Marketing Team Size
56 (12% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Mike McKito
Vice President, Marketing and Enrollment Operations & Analytics
At the company for 9 years
Eloise M.
Director, Marketing Strategic Planning & Operations
At the company for 2 years 7 months
Maureen Czub
Director, Integrated Marketing
At the company for 10 months
Maya Menon O'Connor
Director, Integrated Marketing
At the company for 1 year 11 months
Funding
Total Funding
$138.3M
Last Raise
$50M
Series C, 4 years ago
Funding History
- Oct 2021Series C • $50M
- Jun 2020Series B • $16M
- Jun 2019Series Unknown • $18M