Marketing jobs in the US

Responsibilities

• Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
• Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
• Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
• Cross-functional launch readiness efforts for new indications or products within the portfolio.
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.

Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
• 4+ years of marketing / launch experience in U.S. pharma/biotech markets; 8-12 years of total experience
• Oncology experience preferred.
• Proven ability to manage multiple brands or indications simultaneously.
• Strong cross-functional leadership and communication skills.
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.