Own and continuously optimize programmatic advertising programs across multiple client accounts, driving growth through data-driven strategies, audience targeting, and proactive performance improvements.

Lead end-to-end programmatic strategy and optimization across multiple channels
Build and refine campaigns in StackAdapt and other DSPs while translating performance into client recommendations
Collaborate on reporting and measurement to uncover growth opportunities

Job Description

Responsibilities

Own the strategy, execution, and ongoing optimization of programmatic advertising programs across assigned client accounts
Develop and execute data-driven strategies across multiple accounts to achieve growth goals, supported by audits, performance reviews, and competitive analysis
Build, launch, and optimize campaigns within StackAdapt across Display, Native, Video, CTV, Audio, DOOH, and Retargeting
Monitor campaign pacing, delivery, budgets, frequency, viewability, and overall performance
Troubleshoot campaign delivery issues and proactively recommend optimizations
Develop audience targeting strategies using first-party data, contextual targeting, behavioral audiences, geofencing, retargeting, and lookalike audiences
Translate campaign performance into strategic recommendations that help clients grow revenue, improve lead quality, and identify new opportunities
Assist with monthly reporting by identifying key insights, trends, and optimization opportunities
Support creative testing initiatives by evaluating messaging, formats, and inventory performance
Stay current on programmatic best practices, platform updates, AI capabilities, and emerging media opportunities

Requirements

3+ years of hands-on experience managing programmatic advertising campaigns, preferably in an agency environment
Strong experience with StackAdapt (preferred) or other DSPs including DV360, The Trade Desk, Basis, etc.
Experience launching and optimizing Display, Native, Video, Connected TV, Audio, and Retargeting campaigns
Strong understanding of audience targeting strategies including contextual, behavioral, CRM, geofencing, and first-party audiences
Experience creating client-ready reporting and communicating performance recommendations
Excellent organizational skills, attention to detail, and ability to manage multiple priorities
Hands-on experience with GA4, GTM, and GMC
Proven success managing eCommerce campaigns
Strong analytical skills with the ability to translate data into actionable recommendations
Comfort working across multiple accounts and industries simultaneously, with a calm, organized, and proactive approach to problem-solving in a fast-paced environment

Preferred

Experience supporting Google Ads campaigns
Experience with Looker Studio and automated reporting solutions
Experience with premium inventory, private marketplace (PMP) buying, or advanced measurement solutions

Zero Gravity Marketing

We are a full service marketing agency specializing in digital marketing including search engine optimization (SEO), pay-per-click campaign management, website design, email marketing and social media. We also help clients with brand development, logos, brochures, business cards, etc. and handle large scale graphics such as trade show booths, billboards and car wraps.

Founded in 2013

Madison, Connecticut, USA

70 employees (37 in marketing)

www.zerogravitymarketing.com

Traffic Signals

Monthly Visitors

30.3K

Monthly Google Ads Budget

$127.1K

Traffic Source Mix

48.5%

Direct

36.7%

Referral

8.4%

Social

4.6%

Paid

1.8%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size

35 (50% of company)

Median Career Experience

7.5 years

Median Tenure

3.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Keith Atchinson

Partner & Chief Marketing Officer

At the company for 9 years 10 months

Tim Dugan

VP of Natural Search (SEO)

At the company for 12 years 11 months

Daniel Hamilton

Director of SEO

At the company for 7 years 2 months

Responsibilities

Own the strategy, execution, and ongoing optimization of programmatic advertising programs across assigned client accounts
Develop and execute data-driven strategies across multiple accounts to achieve growth goals, supported by audits, performance reviews, and competitive analysis
Build, launch, and optimize campaigns within StackAdapt across Display, Native, Video, CTV, Audio, DOOH, and Retargeting
Monitor campaign pacing, delivery, budgets, frequency, viewability, and overall performance
Troubleshoot campaign delivery issues and proactively recommend optimizations
Develop audience targeting strategies using first-party data, contextual targeting, behavioral audiences, geofencing, retargeting, and lookalike audiences
Translate campaign performance into strategic recommendations that help clients grow revenue, improve lead quality, and identify new opportunities
Assist with monthly reporting by identifying key insights, trends, and optimization opportunities
Support creative testing initiatives by evaluating messaging, formats, and inventory performance
Stay current on programmatic best practices, platform updates, AI capabilities, and emerging media opportunities

Requirements

3+ years of hands-on experience managing programmatic advertising campaigns, preferably in an agency environment
Strong experience with StackAdapt (preferred) or other DSPs including DV360, The Trade Desk, Basis, etc.
Experience launching and optimizing Display, Native, Video, Connected TV, Audio, and Retargeting campaigns
Strong understanding of audience targeting strategies including contextual, behavioral, CRM, geofencing, and first-party audiences
Experience creating client-ready reporting and communicating performance recommendations
Excellent organizational skills, attention to detail, and ability to manage multiple priorities
Hands-on experience with GA4, GTM, and GMC
Proven success managing eCommerce campaigns
Strong analytical skills with the ability to translate data into actionable recommendations
Comfort working across multiple accounts and industries simultaneously, with a calm, organized, and proactive approach to problem-solving in a fast-paced environment

Preferred

Experience supporting Google Ads campaigns
Experience with Looker Studio and automated reporting solutions
Experience with premium inventory, private marketplace (PMP) buying, or advanced measurement solutions