Responsibilities

• Develop clear, compelling, and scientifically accurate product messaging and value propositions derived from complex technical specifications, scientific evidence, and clinical data.
• Design and execute high-impact omni-channel marketing campaigns that increase brand awareness, drive product adoption, and generate high-quality commercial leads.
• Produce high-quality sales collateral, marketing assets, and digital content. Partner with Learning & Development (L&D) to deliver clinical and technical curricula to educate the sales force.
• Work cross-functionally with commercial team members (marketing, sales, legal, medical, regulatory, business and sales operations, etc.) to to ensure strategic alignment and compliant execution of marketing programs.
• Plan and lead sales engagement events (e.g., National Sales Meetings, regional meetings, and conferences) to align field teams on product positioning and commercial strategies.
• Monitor, analyze, and report on competitive activity, market trends, and customer feedback to continuously optimize product positioning and future product offerings.
• Contribute to the annual strategic marketing plan, optimizing budget and resource allocation to maximize portfolio growth.
• Manage the end-to-end promotional review process (MLR) for all marketing materials to ensure strict compliance with industry guidelines.
• Support the strategy and execution for medical conferences, peer-to-peer educational programs, and digital thought-leadership events.