11 days ago
Senior SEO Strategist
Overdrive
Boston, MA (Hybrid)Full time$85K/yr – $100K/yr
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Senior SEO Strategist
Boston, MA (Hybrid)
$85K/yr – $100K/yrSenior Level5+ years expFull time
Posted 11 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Strategy and Execution
- - Develop and execute advanced SEO and AEO strategies for enterprise clients, spanning technical audits, content optimization, keyword research, and AI visibility programs including content structuring for LLM retrieval, entity coverage, structured data, and crawler access.
- - Apply a working understanding of information retrieval principles (indexing, ranking, retrieval augmented generation) to inform how content is structured, surfaced, and evaluated by both traditional and AI-driven search systems.
- - Build measurement frameworks that connect organic performance to business outcomes, including AI traffic attribution models in GA4.
- - Lead cross-channel efforts integrating SEO and AEO with paid media, content, social, and analytics teams.
- - Understand client business models and apply that understanding to strategy, prioritization, and executive-level recommendations.
- Client, Team, and Agency
- - Own enterprise client engagements from kickoff through ongoing delivery, navigating multiple stakeholders and building durable working relationships.
- - Present strategies and findings directly to client POCs and senior stakeholders. Translate complex technical concepts into clear, business-oriented recommendations that earn client buy-in.
- - Support new business pitches with audits and competitive analysis, and contribute to the sales process with pitch materials and discovery support.
Requirements
- 5+ years of hands-on SEO experience with a strong emphasis on technical and strategic work.
- 3+ years presenting SEO strategies to client POCs and senior stakeholders.
- 3+ years leading client accounts in an agency environment, managing multiple engagements simultaneously with minimal oversight.
- Proven track record of driving measurable organic growth for enterprise or multi-location clients.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- SEO, Technical, and Measurement
- - Deep knowledge of on-page, off-page, and technical SEO, including complex edge cases: JavaScript indexation, crawl budget mechanics, canonicalization conflicts, and medium-scale domain migrations without oversight.
- - Working understanding of information retrieval principles and how they govern content indexing, ranking, and retrieval in both traditional search engines and AI-driven systems.
- - Ability to interpret large datasets across GA4, GSC, Adobe Analytics, and Looker Studio and translate findings into clear, actionable strategies.
- - Proficiency in Screaming Frog and keyword research tools such as Conductor, BrightEdge, Ahrefs, or SEMrush.
Preferred
- Experience using AI APIs (OpenAI, Claude, Ollama, or similar) to build or prototype workflows.
- Python experience, particularly for data analysis or automation.
- Proficiency with Conductor.
- Google Analytics 4 (GA4) or Google Search Console (GSC) certification.
- Experience in Medical, B2B, SaaS, eCommerce, or professional services industries.
- Experience with CMS platforms such as WordPress, HubSpot, Webflow, or Drupal.
- Experience producing agency marketing content such as blog posts, webinars, or conference presentations.
Overdrive
3.6 Glassdoor
OverDrive is a mission-based company that stands with libraries. Named a Certified B Corp in 2017, OverDrive serves more than 88,000 libraries and schools in 109 countries with the industry’s largest digital catalog of ebooks, audiobooks, video and other content. OverDrive’s commitment to empower every library and school includes expanding access for all, tireless industry advocacy and consistently innovating. Award-winning apps and services include the Libby library reading app, the Sora student reading app, Kanopy, the leading video streaming app for libraries and colleges, and TeachingBooks.net, which offers one of the largest catalogs of supplemental materials that enhance literacy outcomes. OverDrive Marketplace is the premier digital catalog and sales platform for public library, academic, K-12 educator and international institutional buyers. Founded in 1986, OverDrive is based in Cleveland, Ohio USA. www.overdrive.com.We are a Certified B Corporation, a growing global movement of people using business as a force for goodTM. OverDrive earned this certification for the company’s commitment to social and environmental performance, transparency and accountability. OverDrive is proud to be a certified B Corp and to celebrate everything we stand for: Empowering communities with our services, supporting literacy and creating reading happiness; supporting initiatives that offer work-life balance for our employees; and incorporating work practices and business policies that strengthen and preserve our environment for future generations.
Founded in 1986
Cleveland, Ohio, USA
540 employees (78 in marketing)
71% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
15.1M
Monthly Google Ads Budget
$59K
Traffic Source Mix
Search
18.6%
Direct
41.3%
Referral
4.2%
Social
0.4%
Paid
0.1%
Headcount Trend
Current headcount: ~538
Marketing Team
Marketing Team Size
58 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 15 years ago
Funding History
- Oct 2010Private Equity