2 months ago
Brand Manager
American Textile Company
Duquesne, PA (On-site)Full time
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Brand Manager
Duquesne, PA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own and drive the brand growth engine through a industry-wide GTM plan, cross-functional product and packaging changes, and messaging that differentiates on sleep, comfort, and quality.
- Growth orchestration: align GTM with Sales, Product, Supply Chain, and Finance to hit targets.
- Portfolio and positioning: defend product roles and evolve the brand to avoid dilution while pursuing incrementality.
- Market intelligence: monitor trends and competitive bedding moves to inform strategy and creative briefs.
Job Description
Responsibilities
- Develop and execute the annual brand go-to-market strategy to deliver our sales and profit targets, ensuring feasibility alignment with Sales, Product Development, Supply Chain, and Finance.
- Provide cross-functional project leadership to implement product, packaging, pricing and other changes across the brand.
- Define and evolve brand positioning, value propositions, and messaging rooted in sleep benefits, comfort, and quality.
- Establish and defend product roles and overall brand portfolio, ensuring incrementality of new item development while reducing risk of brand dilution.
- Monitor category trends including materials innovation, consumer habits, health & wellness, and sleep science to identify opportunities for differentiation.
- Utilize company and industry expertise to understand competitive bedding products and their positioning, ultimately informing our brand, product, and packaging strategies to win in market.
- Leverage syndicated data reports and consumer research platforms to bring insightful recommendations and make strategic business decisions.
- Manage the development and deployment of full-funnel demand generation investments including TV, online video, social media, digital video, and other consumer marketing vehicles.
- Direct and review the creation of all digital brand content in accordance with brand guidelines including imagery, written copy, short-form video, and other enhanced digital assets.
- Translate consumer insights and product performance attributes into clear, compelling creative briefs.
- Collaborate with Sales to develop customer-specific strategies and plans and participate as needed in the selling process.
- Create customer-facing presentation content to be used by Sales including consumer insights, product benefits, brand positioning, and marketing plan summaries.
- Lead brand preparation for visual showcase at Home & Textiles Market in March and September, in collaboration with Product Development, Design, and Merchandising team.
American Textile Company
American Textile Company (ATC) is the leading provider of innovative sleep solutions under the AllerEase®, TranquilityTM, Sealy®, Tempur-Pedic®, and store brand labels. Family-owned and operated for 95 years, our products are sold in over 40,000 stores and online retailers across the U.S. and Canada.With our international manufacturing and distribution network, we can support a wide range of retail needs. Our headquarters is in Duquesne, PA, with operations in Salt Lake City, UT; Dallas, TX; Tifton, GA; Central America, and Asia. Our continued and sustained growth is fueled by expanding distribution, innovative products, and a growing portfolio of leading brands. We are proud to lead the way to better sleep with high-performance bedding solutions and helping consumers lead healthier lives with our products.
Traffic Signals
Monthly Visitors
23.2K
Traffic Source Mix
Search
34.1%
Direct
49.6%
Referral
5.7%
Social
8.8%
Paid
1.6%
Headcount Trend
Current headcount: ~653
Marketing Team
Marketing Team Size
28 (4% of company)