3 months ago
Marketing Data Analyst – Zoho CRM
Ennoble Care
Arlington, VA (Hybrid)Full time$100K/yr – $120K/yr
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Marketing Data Analyst – Zoho CRM
Arlington, VA (Hybrid)
$100K/yr – $120K/yrMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive data-driven marketing decisions by bridging Zoho CRM and OA EMR data with scalable dashboards and governance.
- Own end-to-end analytics from data extraction to executive analyses for marketing decisions.
- Must-have signal: Zoho CRM experience paired with BI tooling like Tableau or Power BI.
- Standout: cross-functional governance and a scalable analytics workflow for a growing organization.
Job Description
Responsibilities
- Extract, integrate, and analyze data across Zoho CRM and OA EMR to support marketing decision-making as the organization scales.
- Build and maintain dashboards and reports that provide a unified view of the marketing funnel — from prospect outreach through patient intake.
- Identify trends, patterns, and anomalies in referral data, campaign performance, and patient acquisition metrics.
- Partner with IT and operations teams to ensure consistent data mapping and field alignment across platforms.
- Develop recurring reporting cadences aligned to marketing and business planning cycles.
- Audit existing data inputs in Zoho CRM and OA EMR to identify gaps, inconsistencies, and areas for standardization.
- Design and implement data governance protocols including naming conventions, field validation rules, and input standards for the marketing team.
- Develop and facilitate training resources to build data literacy and input discipline across marketing staff.
- Establish quality control checkpoints and monitoring routines to sustain data integrity over time.
- Collaborate with marketing leadership to document and professionalize the end-to-end analytics workflow.
Requirements
- 3+ years of experience in a data analyst, marketing analytics, or business intelligence role.
- Demonstrated proficiency with CRM platforms; Zoho CRM experience is required.
- Experience working with EMR or healthcare operations data a significant plus.
- Strong command of Excel or Google Sheets for data modeling and analysis.
- Proficiency in at least one BI or visualization tool (e.g., Tableau, Looker, Power BI, Google Data Studio).
- Excellent written and verbal communication skills with the ability to present complex data clearly to non-technical audiences.
- High attention to detail and a structured, process-oriented approach to work.
- Comfort operating in a scaling, entrepreneurial environment with evolving priorities.
Preferred
- Experience in home health, hospice, healthcare services, or a similarly regulated industry.
- Familiarity with OA (Axxess or similar) EMR platforms.
- Working knowledge of SQL or Python for data querying and manipulation.
- Background supporting senior-level stakeholders in a strategic capacity.
- Experience designing and implementing data governance or CRM cleanup initiatives.
- Bachelor’s degree in marketing, business, data science, statistics, or related field preferred
Benefits
- Medical, Dental, Vision and supplementary benefits such as Life Insurance, Short Term and Long Term Disability, Flexible Spending Accounts for Medical and Dependent Care, Accident, Critical Illness, and Hospital Indemnity.
- Paid Time Off
- Paid Office Holidays
- Paid Sick Time
- 401(k) with up to 3% company match
- Referral Program
- Payactiv: pay-on-demand. Cash out earned money when and where you need it!
Ennoble Care
Ennoble Care, where our mission is "To Care Is An Honor," is a community-based primary, palliative, and hospice care service providing care to patients and families. We have clinicians throughout New York, New Jersey, Maryland, DC, Virginia, Georgia, Oklahoma and Kansas, who are licensed and committed to providing you with exceptional care.
Traffic Signals
Monthly Visitors
15.8K
Traffic Source Mix
Search
32%
Direct
45.4%
Referral
6.6%
Social
14.4%
Paid
1.3%
Headcount Trend
Current headcount: ~256
Marketing Team
Marketing Team Size
5 (2% of company)
Median Career Experience
7 years
Median Tenure
7.7 years