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The Misch Group logo
4 days ago

Director of Marketing

The Misch Group

Irvine, CA (Hybrid)Full time$90K/yr – $100K/yr

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The Misch Group logo

Director of Marketing

The Misch Group

Irvine, CA (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeDirector/executive5+ years exp.
4 days ago
The Misch Group logo
The Misch Group

Director of Marketing

Irvine, CA (Hybrid)

$90K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 4 days ago

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Job Summary

Own end-to-end growth marketing for a manufacturing-focused B2B agency, driving pipeline through multi-channel campaigns, CRM automation, industry engagement, and enablement materials, while leveraging 5+ years of B2B marketing and CRM expertise.

Job Description

Responsibilities

  • Pipeline & Lead Generation: Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
  • Campaign & Strategy Ownership: Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
  • CRM & Marketing Technology: Build, optimize, and manage our marketing automation infrastructure. Cleanse and segment prospect data (currently transitioning from spreadsheet tracking into Pipedrive) and establish seamless nurture sequences.
  • Industry Engagement & Social Networking: Represent the agency at key industry trade shows, manufacturing conferences, and local business events. Serve as a personable brand ambassador to drive networking and referral partnerships (non-transactional sales capacity).
  • Sales Collateral & Enablement: Create and refine high-converting sales materials, pitch decks, client case studies, and digital assets that support the producer team throughout the sales cycle.
  • Analytics & Marketing ROI: Establish key marketing metrics, track campaign effectiveness, analyze conversion funnels, and regularly report clear return on investment (ROI) to executive leadership.

Requirements

  • Experience: 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue.
  • CRM & Automation Mastery: Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems (experience with Pipedrive or similar platforms required).
  • Technical & Analytical Mindset: Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns from end-to-end.
  • Interpersonal Skills: Outstanding written, verbal, and interpersonal communication skills—comfortable connecting naturally with executives and prospects at industry events.

Preferred

  • Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers.
  • Familiarity with commercial insurance or industry agency management systems (such as AMS360) is helpful, but insurance experience is explicitly NOT required.

Benefits

  • Target Base Salary: $80,000 – $90,000 annually (commensurate with experience and proven capabilities).
  • Bonus Potential: Additional $10,000 performance bonus based on lead generation goals, plus scalable incentives tied to measurable pipeline and growth metrics.
  • Work Schedule: Hybrid flexibility with remote work on Mondays and Fridays.
  • Comprehensive Benefits Package:
  • Medical, Dental, and Vision coverage
  • Company-paid Life Insurance
  • 401(k) Retirement Plan
  • Generous Paid Time Off (PTO) and paid company holidays
The Misch Group logo

The Misch Group

The Misch Group is a premier executive search and staffing agency dedicated to one mission: connecting world-class organizations with the high-caliber talent they need to thrive. We understand that in specialized industries, "good enough" is never an option. That’s why we leverage a powerhouse collaborative network—partnering with Stone Hendricks Group and Orange Wing Consulting—to provide our clients with a sophisticated, multi-channel approach to recruitment that traditional agencies simply can’t match.Our Core Specializations:We thrive in technical and high-stakes environments where precision is paramount. Our team focuses on identifying elite professionals across three primary sectors:Insurance: Navigating the complexities of risk, F&I, and brokerage leadership.Technology: Sourcing the innovators and architects of the modern digital landscape.Engineering: Finding the technical minds capable of driving industrial and structural growth.The Misch Group Advantage:We don’t just fill seats; we build partnerships. By blending the deep industry roots of The Misch Group with the strategic reach of our partners at Stone Hendricks and Orange Wing, we bring a "white-glove" consulting experience to the staffing world. Our rigorous vetting process ensures that every candidate we present is not only technically proficient but also a perfect cultural and strategic fit for your long-term goals.Let’s Build the Future of Your Team.Whether you are a candidate looking for your next career-defining move or a partner seeking the industry’s top 1%, The Misch Group is your dedicated bridge to success.Specialties: Executive Search, Technical Staffing, B2B Sales Recruitment, Engineering Talent, Insurance Leadership, and Strategic Workforce Consulting.

Ashtabula, Ohio, USA
4 employees
www.themischgroup.com

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

See all The Misch Group salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
189
Traffic Source Mix
Search
33.4%
Direct
38.8%
Referral
11.6%
Social
7.3%
Paid
2.7%

Headcount Trend

Current headcount: ~4

Links

www.themischgroup.comLinkedIn

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