2 weeks ago
Brand Manager
ZEISS Group
Blackwood, NJ (On-site)Full time$90K/yr – $113K/yr
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Brand Manager
Blackwood, NJ (On-site)
$90K/yr – $113K/yrMid Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and drive end-to-end retail and customer marketing programs from strategy and calendar creation to cross-functional asset production, execution of campaigns, measurement, and optimization across key accounts.
- Lead 12-month promotion calendars by Key Account
- Collaborate with cross-functional teams to produce messaging, creative, and assets and ensure brand consistency
- Analyze campaign results and market trends to optimize marketing strategies
Job Description
Responsibilities
- Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.
- Develop 12-month promotion calendar, by Key Account
- Work to create and execute customer or channel-specific marketing, content, and merchandising plans.
- Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.
- Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account’s approved Vendor
- Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints
- Ability to engage and influence at senior levels as well as build partner marketing relationships.
- Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
- Work independently as well as with other internal departments (i.e. Creative, Sales Operations, Product Management, Legal).
- Take initiative and make suggestions to improve processes.
Requirements
- Minimum 5 years of Retail Marketing or Customer Marketing experience.
- 2+ year experience in optical or similar medical/technical product category preferred.
- Experience working with cross-functional teams and facilitating teams to identify and implement solutions to complex problems.
- Excellent interpersonal communication skills, both written and verbal.
- Highly self-motivated, positive thinker, eager to learn.
- Thorough understanding of digital marketing components such as SEO, SEM, ROAS, Social Media, and Google Analytics.
- Skilled in Microsoft Office Tools including Word, Excel, PowerPoint.
- Willingness to travel up to 15%.
Preferred
- Preferred Knowledge / Skills / Abilities
- Preferred experience with national e-tail/retail product marketing, content creation and management
Benefits
- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
- The list goes on!
ZEISS Group
4.0 Glassdoor
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.With over 46,600 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide.Learn more about ZEISS: www.zeiss.com/aboutData privacy: www.zeiss.com/data-protectionImprint: www.zeiss.com/publisherThis is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
Founded in 2002
Oberkochen, Baden-Württemberg, DEU
25K employees (1,436 in marketing)
78% recommend to a friend
93% CEO approval
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$77.9K
Traffic Source Mix
Search
47.7%
Direct
42.6%
Referral
7.9%
Social
1%
Paid
0.7%
Headcount Trend
Current headcount: ~25.2K
Marketing Team
Marketing Team Size
888 (4% of company)
Marketing Roles Posted (Last 30 Days)
2