3 months ago
Manager, Content & Brand Experience
Metagenics
Jersey City, NJ (Hybrid)Other$112K/yr – $135K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Content & Brand Experience
Jersey City, NJ (Hybrid)
$112K/yr – $135K/yrManager8+ years expOther
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead influencer marketing and paid social strategy for a wellness brand, owning influencer programs, analytics, and cross-functional collaboration.
- Must-have: 8–10 years in Social Media/Influencer Relations for a consumer brand
- Standout: Cross-functional leadership across Paid Media, Digital, PR and e‑commerce
- Standout: Experience with wellness creators and analytics tools (SproutSocial, SemRush, Aspire)
Job Description
Responsibilities
- Advocacy & Influencer
- - Manage multiple influencer relationships and campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
- - Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels
- - Exhibit expertise in social trends and the online supplement landscape to ensure we’re leveraging top creators in a timely and on-trend way
- - Develop socially-driven programs in collaboration with HCP Marketing experts to drive awareness and sales lift conversion
- - Help develop strategy for new and emerging platforms (TikTok Shop, Affiliates, etc.)
- - Develop strategies to breakthrough and compete in the wellness social landscape
- - Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
- - Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
- - Own recommendations and asset tracking documentation for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing
Requirements
- 8-10 years' experience in Social Media, Influencer Relations and Paid Media experience for a consumer brand (in-house or agency) – ideally in the wellness space
- Ability to work cross-functionally and develop big picture strategy to grow the Metagenics brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
- Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
- Expert in social and digital landscape
- Experience in photography and editing a plus
- Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing
- Creative skills to develop new content & out-of-the-box thinking a must
- Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
- Strong analytics skills.
- Experience with tools like NetBase, Rival IQ, SproutSocial, SemRush and Aspire, is a plus
Preferred
- Experience in photography and editing a plus
- Experience with tools like NetBase, Rival IQ, SproutSocial, SemRush and Aspire, is a plus
- Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
- Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing
Benefits
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
Metagenics
Metagenics was founded in 1983 on a brave new scientific concept: how the right nutrition could help people realize their best health possible by influencing what makes them unique—their genes. Back then we called it “genetic potential through nutrition.” It also makes us unique—it’s been our mission and a key differentiator ever since.Today, this ever-growing and respected field of science is known as nutrigenomics. And it's been practiced for over 40 years by forward-thinking providers who utilize our industry-leading products and programs to help people live healthier, happier lives.Now healthcare organizations worldwide recommend “lifestyle medicine” to improve health with basic nutrigenomic tenets: healthier eating and regular exercise. But we hold the key to making lifestyle medicine programs more effective, as well as more expedient with targeted nutritional support.Our research-based medical foods, nutraceuticals, and turnkey programs help address each patient’s unique health needs for a higher level of personalized, lifetime wellness care. That’s why so many healthcare providers worldwide trust Metagenics over any other professional brand.
Traffic Signals
Monthly Visitors
239.2K
Monthly Google Ads Budget
$138.4K
Traffic Source Mix
Search
42.1%
Direct
48.6%
Referral
6.8%
Social
1.5%
Paid
0.9%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
93 (9% of company)
Median Career Experience
16 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Nadia Vasen
VP Marketing North America & Global
At the company for 2 years 8 months
Alexandra Gonzalez Repetto
Brand Director
At the company for 7 months
Deepa Patel
Director of HCP Marketing & Medical Education
At the company for 1 year 5 months
Sagheer Faiz
Director of Brand Marketing (Women's Health, Wellness & Portfolio)
At the company for 2 years 5 months
Funding
Total Funding
$39.1M
Last Raise
$28.1M
Debt Financing, 2 months ago
Funding History
- Jan 2026Debt Financing
- Sep 2009Series Unknown • $28.1M
- May 2005Series Unknown • $11M