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Marketing jobs

60 marketing jobs

4 weeks ago

Marketing Effectiveness, Vice President

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

5 weeks ago

Senior Programmatic Media Manager - Citi Commerce

Citi

Irving, TX (On-site)Full time$115K/yr – $172K/yr

5 weeks ago

Group Manager, Advertising Trafficking & Advertising Operations

Citi

Irving, TX (Hybrid)Full time$144K/yr – $217K/yr

5 weeks ago

Media Planning Associate

Citi

Irving, TX (Hybrid)Full time$87K/yr – $131K/yr

6 weeks ago

Paid Media Data Solution Architect Associate

Citi

Irving, TX (Hybrid)Full time$87K/yr – $131K/yr

6 weeks ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (Unknown)Full time$115K/yr – $172K/yr

6 weeks ago

Paid Media Strategic Lead

Citi

New York City, NY (Hybrid)Full time$164K/yr – $245K/yr

6 weeks ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (On-site)Full time$115K/yr – $172K/yr

6 weeks ago

Programmatic Media Group Manager

Citi

Irving, TX (On-site)Full time$144K/yr – $217K/yr

7 weeks ago

VP Media Sciences and Measurement

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

7 weeks ago

Head of Customer Marketing Insights

Citi

New York City, NY (Hybrid)Full time$164K/yr – $245K/yr

7 weeks ago

Regional Marketing Senior Lead Analyst

Citi

San Francisco, CA (Hybrid)Full time$164K/yr – $245K/yr

2 months ago

Digital Acquisition Ld Analyst - C13 - NEW YORK

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

2 months ago

Media Lead Analyst, Vice President

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

2 months ago

SEM Analyst, Paid Search Activation

Citi

New York City, NY (Hybrid)Full time$64K/yr – $86K/yr

2 months ago

SEM Analyst, Paid Search Activation

Citi

New York City, NY (Hybrid)Full time$64K/yr – $86K/yr

2 months ago

SVP Media Sciences and Measurement

Citi

New York City, NY (Hybrid)Full time$164K/yr – $245K/yr

2 months ago

VP Marketing Data Science

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

2 months ago

SVP Marketing Data Science

Citi

New York City, NY (Hybrid)Full time$164K/yr – $245K/yr

2 months ago

VP Marketing Operations Manager

Citi

New York City, NY (Hybrid)Full time$130K/yr – $195K/yr

All marketing roles in the US

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All marketing roles in the US

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60 jobs

Marketing Effectiveness, Vice President

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.

4 weeks ago

Senior Programmatic Media Manager - Citi Commerce

Citi

Irving, TX (On-site)

$115K/yr - $172K/yrIn-houseFull-timeSenior level6+ years exp.

5 weeks ago

Group Manager, Advertising Trafficking & Advertising Operations

Citi

Irving, TX (Hybrid)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

5 weeks ago

Media Planning Associate

Citi

Irving, TX (Hybrid)

$87K/yr - $131K/yrIn-houseFull-timeMid level4+ years exp.

5 weeks ago

Paid Media Data Solution Architect Associate

Citi

Irving, TX (Hybrid)

$87K/yr - $131K/yrIn-houseFull-timeMid level

6 weeks ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (Unknown)

$115K/yr - $172K/yrIn-houseFull-timeSenior level6+ years exp.

6 weeks ago

Paid Media Strategic Lead

Citi

New York City, NY (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (On-site)

$115K/yr - $172K/yrIn-houseFull-timeSenior level6+ years exp.

6 weeks ago

Programmatic Media Group Manager

Citi

Irving, TX (On-site)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

VP Media Sciences and Measurement

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.

7 weeks ago

Head of Customer Marketing Insights

Citi

New York City, NY (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

7 weeks ago

Regional Marketing Senior Lead Analyst

Citi

San Francisco, CA (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

7 weeks ago

Digital Acquisition Ld Analyst - C13 - NEW YORK

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

Media Lead Analyst, Vice President

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

SEM Analyst, Paid Search Activation

Citi

New York City, NY (Hybrid)

$64K/yr - $86K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

SEM Analyst, Paid Search Activation

Citi

New York City, NY (Hybrid)

$64K/yr - $86K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

SVP Media Sciences and Measurement

Citi

New York City, NY (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

VP Marketing Data Science

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

SVP Marketing Data Science

Citi

New York City, NY (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

VP Marketing Operations Manager

Citi

New York City, NY (Hybrid)

$130K/yr - $195K/yrIn-houseFull-timeSenior level4+ years exp.

2 months ago

Citi

Marketing Effectiveness, Vice President

New York City, NY (Hybrid)

$130K/yr – $195K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

Job Summary

Own the global brand lift measurement program and drive data-led optimization across large-scale campaigns, partnering with vendors and internal teams to deliver insights, dashboards, and ROI analyses for senior leadership.

Own end-to-end measurement design and analytics across campaigns
Collaborate with vendors and internal teams to harmonize KPIs and dashboards

Job Description

Responsibilities

Lead the end-to-end execution, methodology design, and operational management of Citi's global brand lift program. Coordinate with external research vendors and internal stakeholders to set up studies, track brand equity metrics, and compile brand lift insights to help optimize large-scale campaigns.
Contribute to the implementation and management of measurement frameworks for complex marketing initiatives, including content marketing, sponsorships, strategic partnerships, and experiential events.
Design and run hands-on performance and ROI analyses for Content Marketing, Sponsorships, Experiential Events, and Brand marketing campaigns to quantify their business impact.
Analyze web and social media campaigns, utilizing Adobe Analytics and Sprinklr to track, measure, and report on digital engagement, traffic, and conversion metrics.
Support business marketing teams by providing analytical guidance on campaign design, learning agendas, and in-market optimization to maximize performance and ROI.
Analyze complex datasets to help translate analytical findings into clear, compelling insights and tactical recommendations for marketing stakeholders and senior leadership.
Contribute to and maintain unified marketing measurement standards, taxonomies, and KPI frameworks across diverse Lines of Business and shared capability teams (Content, Sponsorship, Brand).
Oversee the design and maintenance of centralized executive dashboards (using tools like Tableau or Power BI) to provide a single source of truth for enterprise marketing performance.
Assist shared capabilities teams in ensuring the seamless integration of data, tools, and platforms to support end-to-end measurement.
Support a data-driven culture by educating the marketing organization on measurement best practices, analytical techniques, and the effective use of performance insights.

Requirements

6-10 years in marketing analytics, marketing science, or a related data-driven marketing role.
Hands-on experience with a broad range of marketing measurement techniques, including MMM, MTA, brand lift studies, and bespoke ROI analysis.
Familiarity with modern marketing technology and data stack (e.g., data management platforms, analytics and visualization tools, Adobe Analytics, and Sprinklr).
Experience in implementing measurement frameworks for diverse marketing activities, with specific experience in content, sponsorship, brand and experiential events measurement preferred.
Strong analytical and quantitative skills with the ability to synthesize large, complex datasets into actionable business insights.
Proven ability to collaborate effectively across a large, matrixed organization, working with marketing practitioners and senior stakeholders.
Excellent communication and presentation skills, with a talent for storytelling with data.
Experience in the financial services industry or another highly regulated sector is preferred.
Bachelor’s/University degree, Master’s degree preferred

Preferred

Bachelor’s/University degree, Master’s degree preferred

Benefits

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

69% recommend to a friend

70% CEO approval

Salaries

Posted range

$130K/yr – $195K/yr

Taken straight from the job posting.

See all Citi salaries

Marketing Team

Marketing Team Size

2,872 (1% of company)

Median Career Experience

20 years

Median Tenure

8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Angela Culver-Gleason

CMO | Managing Director of Services Global Marketing

At the company for 3 years 4 months

Greg Wheeler

Chief Marketing Officer, The Home Depot portfolio

At the company for 13 years 4 months

Ursula Castrillon

Sr. Vice President, CMO, Partner Marketing Lead

At the company for 20 years 3 months

Talor Thompson, MBA

Assistant Vice President Marketing, Financial Inclusion

At the company for 2 years 3 months

Funding

Total Funding

$22.3B

Last Raise

$6.5B

Post IPO Debt, 6 months ago

Funding History

Sep 2025
Post IPO Debt • $6.5B
Apr 2025
Post IPO Debt • $2.8B
Nov 2024
Post IPO Debt • $4.3B

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$4.2K

Traffic Source Mix

22%

Direct

42.9%

Referral

34.4%

Social

0.2%

Paid

0.5%

Headcount Trend

Current headcount: ~199.4K

Recent News

Citi Names 276 New MDs in Its Smallest Class Since 2020 — See the List

Dec 3, 2025 • Business Insider

Citi’s Premium Card Rollout Was Marred by Errant Approvals

Nov 27, 2025 • The Wall Street Journal

Citigroup to replace CFO Mason with Luchetti, reorganizes retail and wealth divisions

Nov 21, 2025 • Reuters

Links

www.citigroup.com

X (Twitter)

Crunchbase

Responsibilities

Lead the end-to-end execution, methodology design, and operational management of Citi's global brand lift program. Coordinate with external research vendors and internal stakeholders to set up studies, track brand equity metrics, and compile brand lift insights to help optimize large-scale campaigns.
Contribute to the implementation and management of measurement frameworks for complex marketing initiatives, including content marketing, sponsorships, strategic partnerships, and experiential events.
Design and run hands-on performance and ROI analyses for Content Marketing, Sponsorships, Experiential Events, and Brand marketing campaigns to quantify their business impact.
Analyze web and social media campaigns, utilizing Adobe Analytics and Sprinklr to track, measure, and report on digital engagement, traffic, and conversion metrics.
Support business marketing teams by providing analytical guidance on campaign design, learning agendas, and in-market optimization to maximize performance and ROI.
Analyze complex datasets to help translate analytical findings into clear, compelling insights and tactical recommendations for marketing stakeholders and senior leadership.
Contribute to and maintain unified marketing measurement standards, taxonomies, and KPI frameworks across diverse Lines of Business and shared capability teams (Content, Sponsorship, Brand).
Oversee the design and maintenance of centralized executive dashboards (using tools like Tableau or Power BI) to provide a single source of truth for enterprise marketing performance.
Assist shared capabilities teams in ensuring the seamless integration of data, tools, and platforms to support end-to-end measurement.
Support a data-driven culture by educating the marketing organization on measurement best practices, analytical techniques, and the effective use of performance insights.

Requirements

6-10 years in marketing analytics, marketing science, or a related data-driven marketing role.
Hands-on experience with a broad range of marketing measurement techniques, including MMM, MTA, brand lift studies, and bespoke ROI analysis.
Familiarity with modern marketing technology and data stack (e.g., data management platforms, analytics and visualization tools, Adobe Analytics, and Sprinklr).
Experience in implementing measurement frameworks for diverse marketing activities, with specific experience in content, sponsorship, brand and experiential events measurement preferred.
Strong analytical and quantitative skills with the ability to synthesize large, complex datasets into actionable business insights.
Proven ability to collaborate effectively across a large, matrixed organization, working with marketing practitioners and senior stakeholders.
Excellent communication and presentation skills, with a talent for storytelling with data.
Experience in the financial services industry or another highly regulated sector is preferred.
Bachelor’s/University degree, Master’s degree preferred

Preferred

Bachelor’s/University degree, Master’s degree preferred

Benefits

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays