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3 marketing jobs

2 months ago

Marketing Strategy Manager

Wellmark, Inc.

Des Moines, IA (Hybrid)Full time
2 months ago

Marketing Strategy Specialist

Wellmark, Inc.

Des Moines, IA (Hybrid)Full time
3 months ago

Corporate Communications Manager - Strategic Initiatives

Wellmark, Inc.

Des Moines, IA (Hybrid)Full time

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3 jobs

Marketing Strategy Manager

Wellmark, Inc.

Des Moines, IA (Hybrid)

In-houseFull-timeMid level5+ years exp.
2 months ago

Marketing Strategy Specialist

Wellmark, Inc.

Des Moines, IA (Hybrid)

In-houseFull-timeMid level3+ years exp.
2 months ago

Corporate Communications Manager - Strategic Initiatives

Wellmark, Inc.

Des Moines, IA (Hybrid)

In-houseFull-timeManager4+ years exp.
3 months ago
Wellmark, Inc.

Marketing Strategy Manager

Des Moines, IA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and align cross-functional marketing strategy with data-informed decisions that drive growth in regulated markets, translating insights into leadership-ready plans and measurable outcomes.

  • Strategic partnership across marketing, analytics, and business functions to craft integrated, data-driven plans.
  • Measurement and test-and-learn framework to diagnose drivers and optimize performance, communicating results to leadership.
  • Stakeholder collaboration to ensure strategic alignment, roadmaps, personas, and journey mapping across channels and partners.

Job Description

Responsibilities

  • Shape how we connect with key audiences, accelerate performance across channels, and drive growth in a competitive and highly regulated market.
  • Serve as a strategic partner across the organization, bringing together customer insights, market intelligence, business objectives, and performance data to inform decisions and guide marketing direction.
  • Collaborate closely with teams across marketing, communications, analytics, and business functions to develop integrated strategies that strengthen our market position, support organizational priorities, and create value for customers and stakeholders.
  • Think beyond individual tactics and channels to bring forward data-informed strategies to drive measurable outcomes.
  • Translate data into strategic ideas, facilitating conversations, and delivering compelling recommendations to leadership.
  • Establish credibility quickly, serving as a trusted collaborator across a variety of stakeholders, often leading through influence.
  • Build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
  • Develop and apply measurement strategies and test-and-learn approaches to evaluate performance; interpret results to diagnose drivers and gaps and recommend strategic adjustments to optimize marketing effectiveness.
  • Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
  • Contribute to near and long-term marketing planning in partnership with team leadership.

Requirements

  • Bachelor’s degree in marketing or related field, or direct and relevant work experience.
  • Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
  • Analytical and strategic thinker who synthesizes and translates business insights into clear recommendations and effective marketing strategies.
  • Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness.
  • Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making.
  • Strong written and verbal communication skills, with the ability to clearly and persuasively present recommendations and influence stakeholders.
  • Ability to serve as a strategic advisor, partnering with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals.
  • Strong problem-solving skills and ability to collaborate effectively across cross-functional teams.
  • Proactive, self-directed professional with strong planning, prioritization, and organizational skills; effectively manages multiple initiatives and adapts to evolving business needs and market conditions.
  • Ability build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
  • Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns.
  • Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and AI-enabled productivity tools, including Copilot, to support efficient content development, analysis, and communication.

Preferred

  • Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey
  • Experience marketing to consumer or business audiences for health insurance, insurance, financial services, or other regulated industries
  • Experience working with third-party sales channels as a growth driver
  • Experience with account-based marketing (ABM) programs and platforms
  • Advanced degree.