1 day ago
Director Developer Platform Marketing and Growth
GoDaddy
USA (Hybrid)Full time$143K/yr – $278K/yr
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Director Developer Platform Marketing and Growth
USA (Hybrid)
$143K/yr – $278K/yrDirector/ExecutiveFull time
Posted 1 day ago
Job Summary
Own the GoDaddy Developer Platform by defining the function and operating model, driving AI-driven discovery and adoption, building platform partnerships, and aligning cross-functional teams to scale a platform-led GTM strategy.
- Define the platform framework and evaluation criteria
- Accelerate AI-assisted discovery and developer adoption
- Lead partnerships, GTM channels, and external evangelism
Job Description
Responsibilities
- Define the function. Develop the operating model, and evaluation framework for how GoDaddy’s Developer Platform is discovered, embraced, and recommended by developers and AI systems. You will not inherit the playbook — you will build it
- Meet our customers where their journeys begin. Customers are increasingly starting inside AI tools, coding environments, and agent frameworks. Ensure GoDaddy is recommended when AI is asked to help entrepreneurs start, build, or own a business online — and that our Developer Platform makes the next step easy to take
- Own AI-agent distribution and platform partnerships. Being readable by AI systems is the baseline; being reachable means GoDaddy appears where agents already look, including connector and MCP directories across Claude, Cursor, ChatGPT, and the tools that follow them. Identify partners that matter, establish relationships, and get GoDaddy into the default path for domains, hosting, and getting a business online
- Make GoDaddy readable by AI systems and useful to developers. Collaborate with product, engineering, marketing, and site teams to ensure developer.godaddy.com is built for both machine and human consumption, with changelog infrastructure, llms.txt, markdown-native workflow documentation, business recipes, and integration guides that AI systems can reference and developers can act on
- Lead agent engine optimization as a core growth workstream. Build GoDaddy’s presence, citation frequency, and referral influence across AI-assisted discovery platforms, including coding assistants, agent frameworks, LLM chat environments, and emerging AI operating systems
- Own developer GTM channels. Lead the engineering blog, Discord, email newsletter, developer and AI builder community outlets, GoDaddy Pros and WD&D outreach, and social amplification. Each channel should have a clear role in driving awareness, adoption, or advocacy
- Evangelize and represent GoDaddy externally. Plan and lead customer engagement events to drive adoption. Attend external developer conferences and industry events and serve as a credible voice for GoDaddy in the developer and AI-native builder community
- Build and own the change communications system. Every platform release, breaking change, deprecation, pricing update, and landmark needs the right message for the right audience. Invest the classification framework, set the standard for how changes are communicated, and lead the channels they run through so active integrators are never surprised
- Scale the platform story. As our GoDaddy Developer Platform expands across additional product areas and use cases; grow the GTM motion with it, ensuring each expansion reaches the right audience with a clear narrative at the right time
- Drive cross-functional alignment. Partner closely with Developer Platform product and engineering teams and central marketing functions to keep GTM, product, and platform delivery moving together. Our role sits at that seam on purpose
Requirements
- 10+ years proven experience across developer marketing, technical marketing, product marketing, technical partnerships, or developer relations, ideally within a global platform, developer infrastructure, API-first, cloud, or ecosystem-led business
- Shown success building cross-functional GTM programs across product, engineering, communications, partnerships, community, events, email, social, press, and core marketing teams
- A track record of earning credibility with developers, technical practitioners, agencies, open-source communities, or platform ecosystems, including familiarity with how these audiences appraise platforms through documentation, GitHub, tutorials, community channels, and peer validation
- Experience crafting platform partnerships and ecosystem distribution, including getting products into partner workflows, marketplaces, connector directories, coding assistants, LLM chat environments, or developer plugin experiences
- Strong understanding of developer tools, AI agents, MCP integrations, agent engine optimization, LLM discovery behavior, machine-readable content, and how to translate sophisticated platform capabilities into clear narratives for developer, business, and executive audiences. Experience with legacy platforms
Benefits
- What We Offer: Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings program, and much more. Offerings vary by location.
- This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with GoDaddy’s benefit plans and applicable law.
GoDaddy
3.6 Glassdoor
For 25 years, GoDaddy has been the name you think of when you think of domains. Over 20 million customers, and 80+ million domains registered (AKA seriously more than anyone). And now with an AI-powered domain search, it couldn’t be easier to start and grow with the #DaddyOfDomains 😎
Founded in 1997
Tempe, Arizona, USA
9K employees (944 in marketing)
63% recommend to a friend
66% CEO approval
Salaries
Posted range
$143K/yr – $278K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
594 (7% of company)
Median Tenure
10.5 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$2.3B
Last Raise
$1.5B
Post IPO Debt, 1 years ago
Funding History
- Dec 2024Post IPO Debt • $1.5B
- Dec 2021Post IPO Equity • $800M
- Dec 2012Series A
Traffic Signals
Monthly Visitors
47M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
21.6%
Direct
64.3%
Referral
12%
Social
0.4%
Paid
1.6%
Headcount Trend
Current headcount: ~9K
