Own and optimize enterprise field marketing initiatives, including ABM programs, events, and cross-functional campaigns, while collaborating with sales, design, and content teams to drive lead generation and revenue growth.

Lead enterprise campaigns and ABM programs
Coordinate cross-functional asset creation and campaign execution
Drive inbound/outbound marketing and ROI analysis

Job Description

Responsibilities

Manage and drive enterprise marketing campaigns and growth initiatives by developing and executing diverse programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns.
Act as the campaign expert for enterprise marketing campaigns and events run by the Americas enterprise field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business, upsell, and cross-sell to align with company goals.
Collaborate cross-functionally with sales, client success, design, content marketing, and other field marketing teams to optimize campaigns and workflows.
Support and oversee various projects, including ABM, events, webinars, email marketing, material productions, and third-party partnerships.
Optimize outreach strategies and contribute to nurturing marketing leads effectively.
Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
Analyze Return on Investment (ROI) and evaluate the effectiveness of Enterprise Field and ABM marketing programs.

Requirements

3+ years of marketing experience in a B2B/SaaS company.
Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies.
Strong experience in client and prospect communications, acquired from either sales or marketing roles.
Excellent written and verbal communication skills.
Track record of effectively collaborating with and influencing cross-functional teams, fostering a culture of teamwork and innovation.
Proven drive and a continuous learning mindset.
Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
Understanding of enterprise business and target audiences.

Preferred

Marketo, Hubspot and Salesforce experience is a plus.

Benefits

Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
Energetic work environment with a hybrid work style, providing the balance you need.
Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Meltwater

3.7 Glassdoor

Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.

Founded in 2001

San Francisco, California, USA

2.6K employees (317 in marketing)

meltwater.com

71% recommend to a friend

86% CEO approval