6 weeks ago
Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
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All marketing roles in the US
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Brand Marketing Specialist (Remote)
Asheville, NC (Remote)
Salary Not AvailableMid Level3+ years exp
Posted 6 weeks ago
Job Summary
Own and optimize integrated brand campaigns, influencer partnerships, social content, and brand programs while coordinating cross-functional marketing initiatives.
- Lead collaboration across social and digital channels to plan and adjust campaigns.
- Support relationships with influencers, ambassadors, and partners to drive awareness and conversions.
Job Description
Responsibilities
- Campaign Execution: Support the planning and execution of integrated brand campaigns in partnership with the Brand Marketing Manager, ensuring all creative assets, timelines, and deliverables are aligned across social and digital channels. Monitor campaign performance and provide recommendations to help optimize results and inform future initiatives.
- Influencer & UGC Management: Assist with sourcing, vetting, and executing partnerships with influencers and content creators; oversee the briefing process to ensure high-quality User Generated Content (UGC) that aligns with brand standards.
- Social Media Creative Development: Repost and create content for social media outside of core channels. Assist with organizing content calendar, scheduling, copywriting, light design work leveraging Canva.
- Referral, Affiliate & Ambassador Programs: Manage the day-to-day operations of our brand ambassador and affiliate programs, fostering relationships with partners and optimizing performance to drive brand awareness and conversion.
- Provider & Referral Growth Support: Support provider referral and field marketing initiatives through coordination of communications, educational materials, promotional toolkits, and outreach efforts that help strengthen relationships with healthcare providers and referral partners.
- Asset Management: Act as the librarian of the brand’s creative library, ensuring all photography, video, and design assets are organized, up-to-date, and accessible to internal and external stakeholders.
- Competitive Intelligence: Monitor and report on industry trends and competitor activities, providing actionable insights to the team to help inform strategy and maintain our competitive edge.
- Brand Marketing Operations: Serve as a key execution partner to the Brand Marketing Manager by coordinating cross-functional initiatives, maintaining project plans, proactively identifying risks or dependencies, and ensuring deadlines are met across multiple concurrent marketing initiatives.
- Brand Marketing Support: Contribute to new brand initiatives, special projects, and evolving priorities across the Brand Marketing function.
Requirements
- 3-5 years of experience in brand marketing or agency account management.
- 4 year degree in marketing, communications, or related field.
- Excellent written and verbal communication skills.
- Experience executing marketing assets or campaigns.
- Experience with B2B marketing support or event logistics is a major plus.
- Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Must be detail-oriented and a highly organized individual.
- A strong understanding of visual aesthetics and brand voice; ability to give constructive feedback on creative content.
- An eye for design with ability to create new content leveraging existing templates and brand standards.
- Ability to manage multiple stakeholders and priorities simultaneously.
Benefits
- Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Aeroflow Health
4.0 Glassdoor
Aeroflow Health, a leading health-solutions provider, skillfully navigates the complexities of insurance coverage, effortlessly connecting patients with a diverse range of medical devices and comprehensive support. Aeroflow Health proudly offers an extensive catalog of solutions. Going beyond product availability, the company is committed to delivering education, consultation, and personalized services, ensuring the utmost well-being of individuals.Since its establishment in 2001, Aeroflow Health has earned recognition as one of the nation's fastest-growing private companies. With a track record of guiding millions of individuals on transformative wellness journeys, Aeroflow Health has become a trusted partner in health management.
Founded in 2001
Asheville, North Carolina, USA
661 employees (29 in marketing)
72% recommend to a friend
98% CEO approval
Marketing Team
Marketing Team Size
29 (4% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Amanda M.
VP of Health Solution Marketing & Operations
At the company for 9 years 8 months
Justin Crenshaw
Head of Performance Marketing, Analytics & SEO
At the company for 4 years 7 months
Shelly Lowder
Head of Marketing - Sleep Division
At the company for 3 years 10 months
Maria Talbert
Director, Brand Strategy & Marketing, Mom & Baby Division
At the company for 1 year 11 months
Traffic Signals
Monthly Visitors
380.1K
Traffic Source Mix
Search
32.6%
Direct
51.3%
Referral
14.6%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~661