11 days ago
Sr. Content & Social Media Manager
AEM
USA (Remote)Full time$75K/yr – $110K/yr
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Sr. Content & Social Media Manager
USA (Remote)
$75K/yr – $110K/yrSenior Level8+ years expFull time
Posted 11 days ago
Job Summary
Own and execute AEM's content strategy across editorial planning, AI-assisted creation, social and video formats, while partnering with product marketing, sales, and experts to drive awareness, demand, and measurable pipeline impact.
- Own content strategy, calendar, and editorial standards
- Lead AI-assisted content workflow and social/SEO programs
- Collaborate with marketing, product, and SMEs for resonance with government and enterprise buyers
Job Description
Responsibilities
- Own AEM's content strategy and editorial calendar to drive brand awareness and demand generation programs.
- Produce and manage a high-volume, high-quality content pipeline, using AI tools throughout ideation, drafting, editing, and repurposing, while maintaining AEM's editorial standards and brand voice.
- Build a repeatable system for turning one core asset (a report, a customer story, a product update) into multiple formats and channels.
- Partner with product marketing, sales, and subject matter experts to translate technical and scientific material into content that resonates with government and enterprise buyers.
- Own organic social media as a primary channel for driving awareness and positioning of AEM.
- Lead video content strategy built for organic reach, using formats that don't require a production budget (e.g. employee- and expert-led video, screen recordings, repurposed interviews).
- Apply social SEO practices, optimizing content for search and discovery within social platforms themselves, not only traditional web search.
- Grow AEM's voice and presence across LinkedIn and other relevant platforms and evaluate emerging channels worth testing.
- Define and track awareness, engagement, pipeline-influence metrics, and report on business impact.
- Own target keyword and question strategy for SEO and answer engine optimization (AEO), including topic research and content gap analysis.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8+ years of B2B content marketing experience, with ownership of a content calendar and measurable results.
- Experience running organic social media as a growth or awareness channel.
- Working SEO expertise, including keyword research, on-page optimization, and content-led organic growth. AEO or LLM-visibility experience is a strong plus.
- Familiarity with offsite, community-based channels like Reddit, and judgment for engaging authentically.
- Hands-on experience using AI tools for writing, editing, research, image, or video as part of a daily content workflow.
- Comfortable producing lightweight video content without a production team, and knows how to get authentic, credible video out of internal experts.
- Excellent writing and editing skills, with judgment to adapt tone and depth for technical, government, and enterprise audiences. Proficiency for analyzing datasets for inclusion into content.
- Public sector experience a plus.
- This is a remote opportunity that can be done from anywhere in the continental United States
Benefits
- US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%.
AEM
AEM is a global leader in test innovation. We provide the most comprehensive semiconductor and electronics test solutions based on the best-in-class technologies, processes, and customer support. We deliver customized, application-specific solutions to meet our customers’ application needs. With full-stack test capabilities for advanced engineering to high-volume manufacturing, we provide innovative test solutions to drive successful customer outcomes in innovation. We set ourselves to redefine test through our Test Cell Solutions Business and Instrumentation Business. We innovate test to test innovation, providing leading-edge engineering solutions to meet the demands of fast-moving industries. With customer intimacy at our core, we build strong partnerships with our customers through our global network, tailoring solutions and delivering services that meet their needs. Beyond our leading-edge test innovation, we take pride in building strong partnerships with our customers and catering to the demands of an ever-evolving advanced manufacturing landscape.AEM has a global presence across Asia, Europe, and the Americas. Our R&D centers are crucial in innovating and advancing our in-house engineering capabilities to deliver technologies and solutions for the next generation of semiconductor testing needs. AEM's R&D centers are situated in Singapore, Malaysia, Finland, France, and the US. With manufacturing plants located in Singapore, Malaysia (Penang), Indonesia (Batam), Vietnam (Ho Chi Minh City), and Finland (Lieto), and a global network of engineering support, sales offices, associates, and distributors, we offer our customers a robust and resilient ecosystem of test innovation and support.AEM Holdings Ltd is listed on the main board of the Singapore Exchange (Reuters: AEM. SI; Bloomberg: AEM: SP). AEM’s head office is in Singapore.
Salaries
Posted range
$75K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
20 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Anuj Agrawal
Vice President, Marketing
At the company for 5 years 6 months
Greg Haslam
Head of Global Ecommerce for Davis Instruments Brand
At the company for 7 years
John Lauer
Director of Demand Generation
At the company for 4 years 9 months
Liz Marks
Director of Product Marketing and Content Marketing
At the company for 5 years 4 months
Traffic Signals
Monthly Visitors
18.6K
Traffic Source Mix
Search
47.5%
Direct
39.3%
Referral
8.7%
Social
3.5%
Paid
0.8%
Headcount Trend
Current headcount: ~956