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6 marketing jobs

The Minnesota Star Tribune logo
4 weeks ago

Lifecycle Marketing Lead

The Minnesota Star Tribune

Fridley, MN (Hybrid)Full time$72K/yr – $85K/yr
The Minnesota Star Tribune logo
4 months ago

Google Ads Specialist

The Minnesota Star Tribune

Fridley, MN (Hybrid)Full time$31/hr – $33/hr
The Minnesota Star Tribune logo
5 months ago

Advertising Internship

The Minnesota Star Tribune

Fridley, MN (On-site)Full time
The Minnesota Star Tribune logo
6 months ago

Advertising Coordinator

The Minnesota Star Tribune

Fridley, MN (On-site)Full time$23/hr – $24/hr
The Minnesota Star Tribune logo
6 months ago

Advertising Coordinator

The Minnesota Star Tribune

Fridley, MN (Hybrid)Full time$23/hr – $24/hr
The Minnesota Star Tribune logo
6 months ago

Associate Digital Media Buyer

The Minnesota Star Tribune

Minneapolis, MN (On-site)Full time$26/hr – $28/hr

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6 jobs
The Minnesota Star Tribune logo

Lifecycle Marketing Lead

The Minnesota Star Tribune

Fridley, MN (Hybrid)

$72K/yr - $85K/yrIn-houseFull-timeSenior level4+ years exp.
4 weeks ago
The Minnesota Star Tribune logo

Google Ads Specialist

The Minnesota Star Tribune

Fridley, MN (Hybrid)

$31/hr - $33/hrIn-houseFull-timeMid level2+ years exp.
4 months ago
The Minnesota Star Tribune logo

Advertising Internship

The Minnesota Star Tribune

Fridley, MN (On-site)

In-houseFull-timeIntern/new grad
5 months ago
The Minnesota Star Tribune logo

Advertising Coordinator

The Minnesota Star Tribune

Fridley, MN (On-site)

$23/hr - $24/hrIn-houseFull-timeEntry level1+ years exp.
6 months ago
The Minnesota Star Tribune logo

Advertising Coordinator

The Minnesota Star Tribune

Fridley, MN (Hybrid)

$23/hr - $24/hrIn-houseFull-timeEntry level1+ years exp.
6 months ago
The Minnesota Star Tribune logo

Associate Digital Media Buyer

The Minnesota Star Tribune

Minneapolis, MN (On-site)

$26/hr - $28/hrIn-houseFull-timeEntry level1+ years exp.
6 months ago
The Minnesota Star Tribune logo
The Minnesota Star Tribune

Lifecycle Marketing Lead

Fridley, MN (Hybrid)

$72K/yr – $85K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end lifecycle marketing for subscription growth, including multi-channel campaigns, onsite experiences, segmentation, and optimization using AI tools.

  • Own lifecycle campaigns across acquisition, onboarding, engagement, retention, and winback
  • Lead optimization of emails, paid social, and subscription experiences
  • Collaborate across teams to drive growth and lifetime value

Job Description

Responsibilities

  • Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and winback initiatives.
  • Build, test, and optimize onsite subscription experiences, including pricing, offers, messaging, user journeys, and save interventions within our subscription platform (Piano) and our app platform.
  • Produce, test, schedule, and optimize email marketing campaigns, promotional messaging, and subscriber communications.
  • Manage paid social campaigns that support subscription acquisition and lifecycle objectives.
  • Develop customer segmentation and audience targeting strategies to deliver personalized marketing experiences.
  • Monitor campaign performance, analyze customer behavior and test results, and provide reporting and recommendations that improve conversion, engagement, retention, and lifetime value.
  • Assist with quality assurance across onsite experiences, email campaigns, subscription flows, and other marketing channels.
  • Identify emerging lifecycle marketing trends, testing opportunities, and best practices that improve subscription growth.
  • Leverage AI tools to improve marketing workflows, uncover optimization opportunities, and increase operational efficiency.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 4 years of experience in lifecycle marketing, digital marketing, subscription marketing, or a related field.
  • Proven experience planning, executing, and optimizing multi-channel digital marketing campaigns using email marketing platforms, marketing automation, and other digital marketing tools.
  • Strong proficiency with analytics and reporting tools to measure campaign performance, identify trends, and translate data into actionable insights that improve business results.
  • Excellent analytical, problem-solving, and critical thinking skills with the ability to make data-driven recommendations and optimize the customer journey.
  • Strong written and verbal communication, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Proven ability to collaborate effectively across cross-functional teams while working independently, demonstrating initiative, accountability, and attention to detail.
  • Experience in subscription-based or recurring revenue businesses, with an understanding of subscriber lifecycle marketing and customer journeys preferred.
  • Experience using Piano, Sailthru, or similar customer journey, subscription marketing, and marketing automation platforms, with familiarity using paid social advertising platforms preferred.
  • Working knowledge of HTML and experience leveraging AI tools to improve marketing workflows, campaign execution, and performance optimization preferred.
  • Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Preferred

  • Experience in subscription-based or recurring revenue businesses, with an understanding of subscriber lifecycle marketing and customer journeys preferred.
  • Experience using Piano, Sailthru, or similar customer journey, subscription marketing, and marketing automation platforms, with familiarity using paid social advertising platforms preferred.
  • Working knowledge of HTML and experience leveraging AI tools to improve marketing workflows, campaign execution, and performance optimization preferred.

Benefits

  • Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
  • Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
  • Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
  • Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
  • Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.
The Minnesota Star Tribune logo

The Minnesota Star Tribune

The Minnesota Star Tribune. The Heart and Voice of the North.The Minnesota Star Tribune is a company under transformation – realigning our core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. We’re looking for dynamic leaders to help create that model. We’re excited to work with people who care about journalism and democracy and are eager to reinvent one of our state’s most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.For more information, visit www.startribunecompany.com.

Minneapolis, Minnesota, USA
1.1K employees (499 in marketing)
www.startribunecompany.com

Salaries

Posted range

$72K/yr – $85K/yr

Taken straight from the job posting.

See all The Minnesota Star Tribune salaries

Marketing Team

Marketing Team Size
429 (38% of company)
Median Career Experience
11 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
21.8%
Direct
53.6%
Referral
5%
Social
18.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.1K

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Links

www.startribunecompany.comLinkedInX (Twitter)