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Day One Agency logo
6 months ago

Senior Director, Brand Reputation

Day One Agency

New York, USA (Hybrid)Full time$130K/yr – $155K/yr
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Day One Agency logo

Senior Director, Brand Reputation

Day One Agency

New York, USA (Hybrid)

$130K/yr - $155K/yrAgencyFull-timeSenior level8+ years exp.
6 months ago
Previous12
Day One Agency logo
Day One Agency

Senior Director, Brand Reputation

New York, USA (Hybrid)

$130K/yr – $155K/yrSenior Level8+ years expFull time

Posted 6 months ago

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Job Summary

Drive senior-level corporate reputation work as a Senior Director, Brand Reputation, leading strategy and executive communications for high-stakes programs.

  • Must-have: 8+ years in PR/agency with thought leadership and executive comms
  • Standout: Track record preparing C-suite for high-visibility moments and handling high-stakes financial messaging

Job Description

Responsibilities

  • Serve as a strategic advisor to senior-level clients, aligning communications initiatives with broader business objectives
  • Develop differentiated corporate narratives and executive platforms that drive visibility and credibility
  • Lead end-to-end earned media strategy, from story development and pitching through media engagement and amplification
  • Counsel and prepare C-suite executives for high-visibility moments, including media interviews and major announcements
  • Navigate high-stakes financial communications, including earnings, M&A, and IPO-related messaging for investors, analysts, and business media
  • Build and maintain strong relationships with corporate, business, broadcast, and tech media
  • Shape messaging and communications plans tailored to each client’s category, competitive landscape, and growth priorities
  • Provide clear strategic POVs informed by trends shaping the future of news, media, and executive visibility
  • Lead account operations, including team oversight, budget management, and third-party vendor coordination
  • Mentor and develop agency talent, fostering high standards of performance and collaboration
  • Contribute to new business strategy and presentations, helping expand the agency’s executive communications portfolio
  • Develop high-quality strategic plans, decks, and written materials for both client and agency initiatives
  • Drive innovation within the practice, bringing fresh ideas and forward-looking approaches to corporate storytelling

Requirements

  • 8+ years of experience
  • Bachelor's Degree
  • Prior PR agency experience; integrated communications strategy; specialization in thought leadership; strong writing and narrative development skills; expertise in executive comms (owned and earned)
  • Experience leading and mentoring a diverse team
  • Strong media relations skills and contacts
  • Collaborate, multi-task and work efficiently with precise attention to detail
  • Deliver an impactful and compelling presentation
  • Possess a passion for storytelling and excitement to collaborate in a fast-paced team environment
  • Be extremely self-motivated, organized and reliable
  • Exhibit an entrepreneurial spirit and enjoy building a team from the ground up and creating new systems, policies and company culture

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
Day One Agency logo

Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)
d1a.com

Salaries

Posted range

$130K/yr – $155K/yr

Taken straight from the job posting.

See all Day One Agency salaries

Marketing Team

Marketing Team Size
90 (37% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Carinna Perez
Carinna Perez
SVP, Brand
At the company for 1 year 7 months
Lauren S.
Lauren S.
SVP, Brand
At the company for 1 year 7 months
Erin Hanley
Erin Hanley
Senior Vice President, Creators and Casting ★ Influencer Marketing Group
At the company for 1 year 8 months
Gaby Yim
Gaby Yim
Vice President, Brand Reputation
At the company for 1 year 10 months

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
42.8%
Direct
45.2%
Referral
8.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~241

Recent News

Sports Business Daily: Executive Transactions - June 2, 2025
Jun 2, 2025 • Sports Business Journal
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
May 7, 2025 • Ad Age
Agency Business Report 2025: Day One Agency
May 7, 2025 • PRWeek
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Mar 31, 2025 • Ad Age
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Mar 31, 2025 • Ad Age
PRWeek US Awards 2025: Outstanding Midsize Agency
Mar 14, 2025 • PRWeek
Day One Agency has perfected the formula for connecting clients to Gen Z
Mar 10, 2025 • Ad Age
Day One Agency has perfected the formula for connecting clients to Gen Z
Mar 10, 2025 • Ad Age
Day One Agency Named Creative Agency of Record for 3 Iconic Groupe SEB Brands
Feb 24, 2025 • Little Black Book | LBBOnline
RBL celebrates Randi White, SVP Day One Agency
Feb 21, 2025 • Reel 360 News
Latest Study from Day One Agency Uncovers Gen Z’s Hopes and Dreams
Jan 23, 2025 • Little Black Book | LBBOnline
5 future of work predictions and trends to watch in 2025
Jan 2, 2025 • Ad Age
‘A beautiful time to be midsize and management-owned’: Independent agency CEOs on the Omnicom-IPG deal
Dec 10, 2024 • PRWeek
Day One Agency is one of Fast Company's Most Innovative Companies
Mar 19, 2024 • Fast Company
Best Agencies 2024: Day One Agency
Mar 10, 2024 • Ad Age
Employees at heart of Day One Agency's robust diversity goals
Feb 8, 2024
PRWeek US Awards 2024 shortlist revealed
Dec 13, 2023
PRWeek 40 Under 40 2023 - Rob Longert, Day One Agency
Sep 26, 2023 • PRWeek

Links

d1a.comLinkedInX (Twitter)Crunchbase