Responsibilities

Shape the future of creator marketing within the luxury and cultural landscape as VP, Creator & Cultural Strategy, serving as a strategic thinker, creative force, and connector of ideas, people, and cultural moments
Be embedded at the heart of ideation, guiding clients and internal teams on what’s now, what’s next, and what’s never been done before in social creators and influencer partnerships
Bring a point of view rooted in deep cultural insight and an instinct for what will move the needle
Lead influencer marketing and live the space, staying ahead of who’s next, what formats are emerging, and where new creative collaborations are taking shape
Architect full-scale partnerships and spark concepts from nothing to turn cultural momentum into meaningful brand moments
Thought Leadership & Cultural Innovation: Serve as a cultural and creative thought leader for the agency and clients; anticipate emerging creator trends, platform innovations, and storytelling formats; lead with creativity through collaborations and activations
Strategic Ideation & Campaign Development: Shape RFPs, campaign concepts, and creative strategy through insight-led creator thinking; generate original ideas centered around social creators; partner with Creative, Strategy, and Account teams to integrate creator thinking into campaigns
Creator Network & Casting Leadership: Build, maintain, and expand a best-in-class network of social creators across NYC, LA, and beyond; curate diverse lists and identify who’s influential now and who’s next

Requirements

8–12 years of experience in influencer marketing, creator partnerships, or casting for luxury, fashion, beauty, or lifestyle brands
Demonstrated team player working among different departments including creative, earned media, and social
Experience in leading and mentoring a diverse team
Proven expertise in building and leading innovative social creator campaigns (includes overseeing influencer strategy, negotiations, contracting, execution and measurement)
Strong track record of thinking through both tactics and the big picture across creative ideation, client leadership, and cultural relevance, articulating the why and how
A deep understanding of how to connect brands and creators in ways that feel authentic, elevated, and forward-thinking
Understanding of both major and emerging social platforms
Excellent written and verbal communication

Preferred

Benefits

Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Paid Parental Leave
Commuter Benefits
Uber / Lyft Business Account
New Business Referral Bonus

VP, Creator & Cultural Strategy

Day One Agency

VP, Creator & Cultural Strategy

Day One Agency