6 days ago
Donor Growth Marketing Manager
CHILDHELP
Scottsdale, AZ (On-site)Full time$65K/yr – $75K/yr
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Donor Growth Marketing Manager
Scottsdale, AZ (On-site)
$65K/yr – $75K/yrMid Level5+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive revenue-growing donor programs through CRM-driven acquisitions, segmentation, and email automation across the donor lifecycle.
- Lead segmentation and personalized communications
- Optimize the donor journey and report on KPIs to leadership
Job Description
Responsibilities
- Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
- Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
- Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
- Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
- Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.
Requirements
- Experience: 5+ years managing CRM, lifecycle marketing, email marketing, or digital fundraising. (Nonprofit, healthcare, or mission-driven experience is a strong plus!)
- Platform Expertise: Hands-on proficiency with Mailchimp, Blackbaud, or similar CRM and email automation systems.
- Data-Savvy: Strong analytical skills with experience using Google Analytics (or similar reporting tools) to track user behavior and campaign performance.
- Conversion Focus: A proven track record of optimizing web donation funnels and customer journeys to drive financial growth.
- Collaborative Spirit: A team player who can seamlessly partner with both Marketing and Philanthropy teams to align our annual fundraising goals.
CHILDHELP
All who enter here will find love.The national leader in eradicating child abuse and neglect for over 67 years.
Founded in 1959
Paradise Valley, Arizona, USA
420 employees (7 in marketing)
Traffic Signals
Monthly Visitors
192M
Monthly Google Ads Budget
$7
Traffic Source Mix
Search
11.2%
Direct
26.6%
Referral
5%
Social
54.9%
Paid
1.4%
Headcount Trend
Current headcount: ~420
Marketing Team
Marketing Team Size
7 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$100K
Last Raise
$100K
Grant, 11 months ago
Funding History
- Sep 2025Grant • $100K