1 day ago
Marketing Specialist
Taylor Corporation
North Mankato, MN (Unknown)Full time$58K/yr – $62K/yr
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Marketing Specialist
North Mankato, MN (Unknown)
$58K/yr – $62K/yrMid LevelFull time
Posted 1 day ago
Job Summary
Own and grow Taylor OnDemand’s digital marketing program to drive awareness, leads, and revenue across paid, social, email, and content.
- Define and execute campaigns across paid, social, email, and landing pages.
- Develop customer journeys and content to educate, convert, and engage audiences.
- Collaborate with sales to enable strategic pursuits and differentiate Taylor.
Job Description
Responsibilities
- Grow an Emerging Brand
- Help establish Taylor OnDemand as a go-to resource for print-on-demand solutions by developing creative strategies that drive awareness, engagement, leads, and revenue.
- Launch and optimize digital marketing campaigns across paid advertising, social media, email marketing, landing pages, and marketing automation platforms.
- Build and manage email campaigns, newsletters, nurture programs, and customer journeys designed to generate leads and drive growth.
- Create engaging content that educates, inspires, and connects with audiences across LinkedIn, Instagram, YouTube, and other digital channels.
- Identify new opportunities to grow awareness, reach new audiences, and maximize results within lean budgets.
- Track performance, uncover insights, test new approaches, and continuously improve results across channels.
- Support a Market-Leading Brand
- Help support Taylor Corporate Identity & Branding's growth by creating personalized marketing experiences that showcase Taylor's capabilities, support strategic sales opportunities, and help win new business.
- Create customized landing pages, email campaigns, newsletters, presentations, and digital assets that support enterprise sales efforts.
Requirements
- Work Authorization: To be considered for the Taylor opportunities, candidates must be authorized to work in the United States without the need for employer sponsorship.
- Equal parts creative thinker and data-driven marketer.
- Excited by the challenge of building awareness for a growing brand.
- Comfortable balancing strategy and execution.
- Experienced with digital advertising, email marketing, social media, and content creation.
- Skilled at maximizing results with limited budgets.
- Curious, proactive, and willing to test new ideas.
- Comfortable building awareness for emerging brands while supporting established businesses.
- Energized by a fast-paced environment where no two days look the same.
Preferred
- Digital advertising (Google, LinkedIn, Meta, YouTube).
- HubSpot, Act-On, or similar marketing automation platforms.
- Email marketing and nurture campaigns.
- Landing page creation and optimization.
- Highspot and sales enablement platforms.
- Digital flipbooks and interactive content.
- Google Analytics and campaign reporting.
- Social media content development and management.
- CRM and lead management platforms.
- Website content management and optimization.
Benefits
- Our employees enjoy a comprehensive benefit package including a choice of several health plans, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, a 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.
Taylor Corporation
3.2 Glassdoor
Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using the latest printed and digital methods, we facilitate marketing communications of all types for businesses and consumers across a wide range of industries. You’ll see our solutions in your mailbox, your email inbox, in retail settings and on your mobile device.Driven by Glen Taylor’s unwavering entrepreneurial spirit, Taylor Corporation has grown from a single small business in 1975 to one of the nation’s largest privately held companies today. What started as a humble printer of wedding invitations and business cards is now a highly diversified leader in the field of business communications. However, while Taylor's capabilities have changed dramatically in the last 45 years, our core purpose remains the same ― to create opportunity and security for our employees.Taylor also continuously invests in technologies and production methods that enable us to shrink our environmental footprint. This commitment shows in the way we divert tons of waste to energy production, source responsibly harvested forest products and work to reduce our greenhouse gas emissions year over year. The result is a culture of sustainability that guides our decision making and ensures that we take the long-term view in everything we do.
Founded in 1975
Mankato, Minnesota, USA
7K employees (664 in marketing)
59% recommend to a friend
100% CEO approval
Salaries
Posted range
$58K/yr – $62K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
395 (6% of company)
Median Tenure
7.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
61K
Monthly Google Ads Budget
$114.5K
Traffic Source Mix
Search
48.2%
Direct
44.8%
Referral
5.1%
Social
0.9%
Paid
0.9%
Headcount Trend
Current headcount: ~7K