3 weeks ago
Email Marketing Manager
Cato Institute
District of Columbia, USA (Hybrid)Full time$75K/yr – $85K/yr
All marketing roles in the US
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All marketing roles in the US
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Email Marketing Manager
District of Columbia, USA (Hybrid)
$75K/yr – $85K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end email marketing across newsletters, drip campaigns, and multi-stage flows while guiding creative, landing pages, and testing to optimize engagement.
- Email program ownership: build, launch, and optimize newsletters and multi-stage campaigns with rigorous testing and performance review.
- Cross-functional collaboration: translate briefs into campaigns and provide actionable feedback to design and web teams to ensure alignment.
- Audience governance: inform messaging with segmentation and persona insights while managing multi-department requests and deadlines.
Job Description
Responsibilities
- Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
- Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
- Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
- Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
- Partner with marketing and communications team members to support broader campaigns and programs.
- Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
- Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
- Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
- Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.
Cato Institute
4.8 Glassdoor
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
Founded in 1977
Washington, District of Columbia, USA
325 employees (47 in marketing)
93% recommend to a friend
98% CEO approval
Traffic Signals
Monthly Visitors
915.3K
Monthly Google Ads Budget
$634.3K
Traffic Source Mix
Search
50.8%
Direct
38.8%
Referral
8.3%
Social
1.6%
Paid
0.4%
Headcount Trend
Current headcount: ~325
Marketing Team
Marketing Team Size
34 (10% of company)
Marketing Roles Posted (Last 30 Days)
1